{"id":26680,"date":"2010-04-26T12:20:10","date_gmt":"2010-04-26T10:20:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/is-dla-libanskiego-crest-3d-white-pearl\/"},"modified":"2010-04-26T12:20:10","modified_gmt":"2010-04-26T10:20:10","slug":"is-dla-libanskiego-crest-3d-white-pearl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/is-dla-libanskiego-crest-3d-white-pearl.html","title":{"rendered":"IS dla liba\u0144skiego Crest 3D White Pearl"},"content":{"rendered":"<p>Celem kampanii jest zbudowanie \u015bwiadomo\u015bci istnienia marki poprzez od\u015bwie\u017cenie wizerunku i wypromowanie jej jako produktu z segmentu premium. Szczeg&oacute;lny nacisk po\u0142o\u017cony zosta\u0142 na dzia\u0142ania internetowe. Centralnym punktem kampanii jest strona <a rel=\"nofollow noopener\" href=\"http:\/\/www.mycrestsmile.com\" target=\"_blank\">www.mycrestsmile.com<\/a>, kt&oacute;ra ma sta\u0107 si\u0119 dominuj\u0105c\u0105 platform\u0105 informacyjn\u0105 \u0142\u0105cz\u0105c\u0105 pozosta\u0142e kana\u0142y komunikacji.<\/p>\n<p>Uczestniczki konkursu mog\u0105 dodawa\u0107 do galerii i edytowa\u0107 swoje zdj\u0119cia. W\u015br&oacute;d opcji znajduj\u0105 si\u0119 m.in. wybielanie z\u0119b&oacute;w, dodawanie opalenizny, nak\u0142adanie makija\u017cu, zmiana koloru w\u0142os&oacute;w oraz umieszczenie zdj\u0119cia na wirtualnej ok\u0142adce luksusowego magazynu kobiecego Femme. Gotowe zdj\u0119cia mog\u0105 zosta\u0107 zapisane na dysku, dodane do galerii konkursowej oraz opublikowane na Facebooku. Wyniki konkursu zostan\u0105 og\u0142oszone w czerwcu, a zwyci\u0119\u017cczyni\u0119 czeka sesja zdj\u0119ciowa dla magazynu Femme.<\/p>\n<p>Konkurs jest po\u0142\u0105czony z kampani\u0105 bannerow\u0105 promuj\u0105c\u0105 mark\u0119 na najwa\u017cniejszych liba\u0144skich portalach internetowych, m.in. Beiruting.com, Lebanese-Forces.com, LorientLeJour.com, LebanonFiles.com. Na stron\u0119 Crest 3D White Pearl b\u0119d\u0105 odsy\u0142a\u0142y nie tylko bannery, lecz r&oacute;wnie\u017c tradycyjne media. Dzia\u0142ania w internecie zostan\u0105 silnie zintegrowane z kampani\u0105 outdoorow\u0105 i telewizyjn\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Interactive Solutions rozpocz\u0119\u0142a realizacj\u0119 kompleksowych dzia\u0142a\u0144 promocyjnych dla marki Crest 3D White Pearl (liba\u0144skiego odpowiednika blend-a-med).","protected":false},"author":1,"featured_media":26681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[180],"class_list":{"0":"post-26680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-interactive-solutions","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26680"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26681"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}