{"id":26648,"date":"2010-04-27T10:16:23","date_gmt":"2010-04-27T08:16:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pop-art-w-kampanii-farb-magnat-wideo\/"},"modified":"2010-04-27T10:16:23","modified_gmt":"2010-04-27T08:16:23","slug":"pop-art-w-kampanii-farb-magnat-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pop-art-w-kampanii-farb-magnat-wideo.html","title":{"rendered":"Pop-art w kampanii farb Magnat (wideo)"},"content":{"rendered":"<p>Stylistyka spotu reklamowego nawi\u0105zuje do prze\u0142omu lat pi\u0119\u0107dziesi\u0105tych i sze\u015b\u0107dziesi\u0105tych ubieg\u0142ego wieku. Jest on utrzymany w konwencji pop-artowskiego kola\u017cu.<\/p>\n<p>Identyczna stylistyka widoczna jest tak\u017ce w reklamach prasowych. Przedstawiaj\u0105 one wyci\u0119t\u0105 posta\u0107 modelki znanej ze spotu TV na\u0142o\u017con\u0105 na jeden z kolor&oacute;w farb Magnat ilustrowany dodatkowo zdj\u0119ciem odpowiadaj\u0105cego mu kamienia szlachetnego.<\/p>\n<p>Reklama telewizyjna w wersjach 30- i 15-sekundowej jest emitowana od po\u0142owy kwietnia. Og\u0142oszenia prasowe pojawi\u0105 si\u0119 w po\u0142owie maja w prasie wn\u0119trzarskiej i lifestyle&#8217;owej.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Kolory to co\u015b wi\u0119cej ni\u017c t\u0142o dla przedmiot&oacute;w&#8221; &#8211; informuj\u0105 reklamy przygotowane przez agencj\u0119 Publicis na potrzeby kampanii reklamowej farb Magnat.","protected":false},"author":1,"featured_media":26649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[52],"class_list":{"0":"post-26648","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-publicis","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26648"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26649"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}