{"id":26582,"date":"2010-04-28T14:49:04","date_gmt":"2010-04-28T12:49:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gerber-sponsoruje-programy-telewizyjne\/"},"modified":"2010-04-28T14:49:04","modified_gmt":"2010-04-28T12:49:04","slug":"gerber-sponsoruje-programy-telewizyjne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gerber-sponsoruje-programy-telewizyjne.html","title":{"rendered":"Gerber sponsoruje programy telewizyjne"},"content":{"rendered":"<p>W kwietniu Gerber sponsoruje serial &#8222;M jak Mi\u0142o\u015b\u0107&#8221; w TVP2, &#8222;Wieczorynk\u0119&#8221; oraz poranne pasmo serialowe dla dzieci w TVP1. W maju spoty sponsorskie b\u0119d\u0105 si\u0119 pojawia\u0107 przed serialem &#8222;Na Wsp&oacute;lnej&#8221; emitowanym przez TVN, programem &#8222;Mi\u0119dzy nami Rodzicami&#8221; w TVN Style oraz &#8222;Wieczorynk\u0105&#8221;, a tak\u017ce w porannym pa\u015bmie serialowym dla dzieci w TVP1.<\/p>\n<p>Kampania sponsoringowa w telewizji obejmuje cztery wersje spot&oacute;w, kt&oacute;rych teksty nawi\u0105zuj\u0105 do program&oacute;w telewizyjnych obj\u0119tych kampani\u0105. Spoty nawi\u0105zuj\u0105  do kampanii reklamowej Gerber wspieraj\u0105cej wszystkie produkty z portfolio tej marki.<\/p>\n<p>Kampania jest elementem szerszego wsparcia produkt&oacute;w Gerber, kt&oacute;re obejmuje te\u017c dzia\u0142ania reklamowe w internecie oraz w prasie parentingowej i kobiecej. W chwili obecnej siln\u0105 kampani\u0105 prasow\u0105 w tytu\u0142ach parentingowych wspierane s\u0105 nowe Zupki Gerber. Has\u0142o kampanii wspieraj\u0105cej Zupki to &#8222;Na du\u017cy apetyt ma\u0142ego rozb&oacute;jnika&#8221;.<\/p>\n<p>Za realizacj\u0119 spot&oacute;w i kampanii prasowej odpowiada agencja Legend Group.<\/p>\n","protected":false},"excerpt":{"rendered":"W kwietniu oraz w maju 2010 r. marka Gerber obj\u0119\u0142a sponsoringiem popularne programy w TVP i TVN.","protected":false},"author":1,"featured_media":26583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1425],"class_list":{"0":"post-26582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-legend-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26582"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26583"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}