{"id":26444,"date":"2010-05-05T12:21:02","date_gmt":"2010-05-05T10:21:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/goracy-kubek-nowe-smaki-wspierane-kampania\/"},"modified":"2010-05-05T12:21:02","modified_gmt":"2010-05-05T10:21:02","slug":"goracy-kubek-nowe-smaki-wspierane-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/goracy-kubek-nowe-smaki-wspierane-kampania.html","title":{"rendered":"Gor\u0105cy Kubek: nowe smaki wspierane kampani\u0105"},"content":{"rendered":"<p>Dwa warianty smakowe, kt&oacute;re do\u0142\u0105czy\u0142y do rodziny Gor\u0105cych Kubk&oacute;w Knorr, to: Zielona cebulka z grzankami oraz Kremowa zupa z czosnkiem i grzankami. Zielona cebulka i czosnek to popularne smaki w\u015br&oacute;d s\u0142onych przek\u0105sek, lecz wcze\u015bniej nieobecne w\u015br&oacute;d zup typu instant.<\/p>\n<p>Kampania zosta\u0142a wsparta szerok\u0105 komunikacj\u0105 ATL i BTL.<\/p>\n<p>Za przygotowanie kreacji outdoorowej i prasowej (prasa konsumencka i handlowa) oraz materia\u0142y POS odpowiada agencja IQ Marketing, kt&oacute;ra wygra\u0142a bud\u017cet w drodze przetargu. Spot TV przygotowa\u0142a agencja Lowe, spoty radiowe &#8211; agencja HumanAd, media zaplanowa\u0142 Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Unilever realizuje kampani\u0119 wprowadzaj\u0105c\u0105 na rynek dwa nowe warianty Gor\u0105cego Kubka Knorr.","protected":false},"author":1,"featured_media":26445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,159,424,906],"class_list":{"0":"post-26444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-knorr","10":"tag-lowe-ggk","11":"tag-media-direction-omd","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26444"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26445"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}