{"id":2644,"date":"2013-02-11T13:50:18","date_gmt":"2013-02-11T12:50:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-miesiaca-styczen-2013-r-adreport\/"},"modified":"2013-02-11T13:50:18","modified_gmt":"2013-02-11T12:50:18","slug":"kampania-miesiaca-styczen-2013-r-adreport","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-miesiaca-styczen-2013-r-adreport.html","title":{"rendered":"Kampania miesi\u0105ca (stycze\u0144 2013 r.) &#8211; AdReport"},"content":{"rendered":"<p>Najciekawsz\u0105 kampani\u0105 by\u0142 projekt firmy Grupa \u017bywiec S.A. &#8211; Namierz Desperadosy z limitowanej edycji.<br \/>Efektowana kampania reklamowa limitowanej edycji butelek piwa Desperados o smaku tequili pojawi\u0142a si\u0119 m.in. na portalach Onet.pl, Interia.pl i Gazeta.pl oraz na kilkudziesi\u0119ciu innych witrynach internetowych. Wykorzystano w niej wy\u0142\u0105cznie du\u017ce pod wzgl\u0119dem powierzchni kreacje typu MegaBillboard, SurroundWallpaper oraz interaktywny xHTML.<\/p>\n<p>Formy reklamowe przenosi\u0142y internaut&oacute;w na landing page, zach\u0119caj\u0105cy do udzia\u0142u grze. Internauci walczyli o wyjazd na jedn\u0105 z trzech &bdquo;dzikich imprez&#8221; lub zestawy Desperadosa. Grafiki nawi\u0105zywa\u0142y do klimatu rockowego Londynu, klubowego Nowego Jorku i karnawa\u0142owego Rio de Janeiro.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"lightbox\" href=\"http:\/\/www2.mediarun.pl\/images\/2013\/02\/1360578450.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www2.mediarun.pl\/images\/2013\/02\/1360578450.png\" alt=\"\" width=\"360\" height=\"984\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Przedstawimy kampani\u0119 wyr&oacute;\u017cnion\u0105 mianem &bdquo;kampanii miesi\u0105ca&#8221; przez AdReport","protected":false},"author":1,"featured_media":2645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[141],"class_list":{"0":"post-2644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adreport","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=2644"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/2644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/2645"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=2644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=2644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=2644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}