{"id":26406,"date":"2010-05-06T12:56:07","date_gmt":"2010-05-06T10:56:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ms-poznaj-swoje-prawa-wyjdz-z-cienia-wideo\/"},"modified":"2010-05-06T12:56:07","modified_gmt":"2010-05-06T10:56:07","slug":"ms-poznaj-swoje-prawa-wyjdz-z-cienia-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ms-poznaj-swoje-prawa-wyjdz-z-cienia-wideo.html","title":{"rendered":"MS: Poznaj swoje prawa. Wyjd\u017a z cienia (wideo)"},"content":{"rendered":"<p>Celem kampanii, przygotowanej przez agencj\u0119 reklamow\u0105 Kofeina, jest u\u015bwiadomienie spo\u0142ecze\u0144stwu, \u017ce osoby pokrzywdzone przest\u0119pstwem maj\u0105 swoje prawa, \u017ce mog\u0105 tych praw dochodzi\u0107, \u017ce nie musz\u0105 pozostawa\u0107 same ze swoimi traumatycznymi do\u015bwiadczeniami.<\/p>\n<p>We wsp&oacute;\u0142pracy z Ministerstwem Sprawiedliwo\u015bci, agencja Kofeina przygotowa\u0142a strategi\u0119 komunikacji oraz idee kreatywne, kt&oacute;re w pierwszej ods\u0142onie kampanii zosta\u0142y zrealizowane w postaci dw&oacute;ch spot&oacute;w radiowych oraz czterech spot&oacute;w telewizyjnych (30- i 15-sekundowych). Do wyre\u017cyserowania film&oacute;w zaproszono re\u017cyserk\u0119 Kasi\u0119 Adamik, autork\u0119 (&#8222;Boisko bezdomnych&#8221;).<\/p>\n<p>Wiod\u0105cym kana\u0142em komunikacji zosta\u0142a telewizja (stacje TVN, Polsat, TVP i Puls), wsparta przez radio, pras\u0119, OOH i internet.<\/p>\n","protected":false},"excerpt":{"rendered":"Ministerstwo Sprawiedliwo\u015bci rozpoczyna kampani\u0119 &#8222;Poznaj swoje prawa. Wyjd\u017a z cienia! Pozw&oacute;l sobie pom&oacute;c&#8221;.","protected":false},"author":1,"featured_media":26407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2347],"class_list":{"0":"post-26406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kofeina","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26406"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26407"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}