{"id":26386,"date":"2010-05-06T18:23:47","date_gmt":"2010-05-06T16:23:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/digital-one-rozszerzyla-rzeczywistosc-dla-pepsi\/"},"modified":"2010-05-06T18:23:47","modified_gmt":"2010-05-06T16:23:47","slug":"digital-one-rozszerzyla-rzeczywistosc-dla-pepsi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/digital-one-rozszerzyla-rzeczywistosc-dla-pepsi.html","title":{"rendered":"Digital One rozszerzy\u0142a rzeczywisto\u015b\u0107 dla Pepsi"},"content":{"rendered":"<p>W finale internauci g\u0142osowali na 5 najlepszych propozycji miejsc, kt&oacute;re wymagaj\u0105 orze\u017awienia. Zwyci\u0119ski projekt &#8211; budynek katedry Bliskiego i Dalekiego Wschodu Uniwersytetu Jagiello\u0144skiego w Krakowie &#8211; otrzyma\u0142 1700 g\u0142os&oacute;w.<\/p>\n<p>M\u0142odzi architekci zaaran\u017cowali nowe oblicza r&oacute;\u017cnych miejsc, a ich projekty do tej pory mo\u017cna ogl\u0105da\u0107 za pomoc\u0105 technologii augmented reality (<a href=\"http:\/\/www.pepsi.pl\/konkurs\/ar.php\" target=\"_blank\" rel=\"noopener\">www.pepsi.pl\/konkurs\/ar.php<\/a>), kt&oacute;ra pozwala \u0142\u0105czy\u0107 wirtualn\u0105 rzeczywisto\u015b\u0107 ze \u015bwiatem realnym, czas interaktywny z rzeczywistym oraz swobodnie porusza\u0107 si\u0119 w trzech wymiarach.<\/p>\n<p>Dzi\u0119ki niej internauci patrzyli na koncepcyjne modele architektoniczne w spos&oacute;b wychodz\u0105cy poza p\u0142aski obraz 2D. Zastosowanie AR umo\u017cliwi\u0142o wy\u017cszy poziom interakcji mi\u0119dzy mark\u0105 a konsumentem, a co najwa\u017cniejsze sta\u0142o si\u0119 \u017ar&oacute;d\u0142em nowych do\u015bwiadcze\u0144, kt&oacute;re wytworz\u0105 pozytywne skojarzenia z mark\u0105 Pepsi, kt&oacute;ra szuka interesuj\u0105cych rozwi\u0105za\u0144, anga\u017cuj\u0105cych swoich konsument&oacute;w.<\/p>\n<p>Agencja korzysta\u0142a z technologii augmented reality na licencji Total Immersion, dostarczonej przez Adv.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"26 kwietnia zako\u0144czy\u0142 si\u0119 konkurs Pepsi &#8222;Orze\u017awiaj miasto&#8221;, kt&oacute;ry trwa\u0142 od lutego.&nbsp;","protected":false},"author":1,"featured_media":26387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[681],"class_list":{"0":"post-26386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-digital-one","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26386"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26387"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}