{"id":26344,"date":"2010-05-09T22:59:05","date_gmt":"2010-05-09T20:59:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-cennik-reklamowy-w-wp-pl\/"},"modified":"2010-05-09T22:59:05","modified_gmt":"2010-05-09T20:59:05","slug":"nowe-cennik-reklamowy-w-wp-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-cennik-reklamowy-w-wp-pl.html","title":{"rendered":"Nowe cennik reklamowy w WP.pl"},"content":{"rendered":"<p>&#8211; to podstawowe zmiany w obowi\u0105zuj\u0105cym od 4 maja br. cenniku Biura Reklamy WP.<\/p>\n<p>Obni\u017cka cen dotyczy wi\u0119kszo\u015bci produkt&oacute;w displayowych (banery, billboardy, toplayery) z wyj\u0105tkiem tych, kt&oacute;re w swej wycenie bazuj\u0105 na rosn\u0105cym zasi\u0119gu placement&oacute;w (np. dni&oacute;wki na stronie g\u0142&oacute;wnej, sta\u0142e elementy obecne na Poczcie, artyku\u0142y sponsorowane).<\/p>\n<p>Znacznemu obni\u017ceniu uleg\u0142y ceny reklam na wybranych serwisach, a tak\u017ce reklama video. Zmienione zosta\u0142y przeliczniki na dotychczas dro\u017csze formy reklamowe, w stosunku do ceny kreacji podstawowej, dzi\u0119ki czemu znacz\u0105co stania\u0142y double billboardy, brandmarki, toplayery.<\/p>\n<p>Zmniejszono dysproporcje mi\u0119dzy cenami na wybranych serwisach a kampaniami emitowanymi w ca\u0142ym portalu (chodzi o pe\u0142ne wykorzystanie powierzchni reklamowej WP). Pojawi\u0142y si\u0119 tak\u017ce nowe, tanie pakiety tematyczne: Pakiet Kobieta \u2028i Pakiet M\u0119\u017cczyzna.<\/p>\n<p>W nowym cenniku umieszczono tak\u017ce produkty wprowadzone w ostatnim czasie. S\u0105 to VideoBreak i AdFrame.<\/p>\n","protected":false},"excerpt":{"rendered":"Uporz\u0105dkowanie i uproszczenie zasad wyceny kampanii reklamowych oraz zmniejszenie ilo\u015bci prog&oacute;w cenowych&#8230;","protected":false},"author":1,"featured_media":26345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[594],"class_list":{"0":"post-26344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-wirtualna-polska","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26344"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26345"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}