{"id":26322,"date":"2010-05-10T12:44:53","date_gmt":"2010-05-10T10:44:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/link4-promuje-nowosc-rynkowa-wideo\/"},"modified":"2010-05-10T12:44:53","modified_gmt":"2010-05-10T10:44:53","slug":"link4-promuje-nowosc-rynkowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/link4-promuje-nowosc-rynkowa-wideo.html","title":{"rendered":"Link4 promuje nowo\u015b\u0107 rynkow\u0105 (wideo)"},"content":{"rendered":"<p>Reklamy maj\u0105 charakter produktowy oraz sprzeda\u017cowy. G\u0142&oacute;wny nacisk zosta\u0142 po\u0142o\u017cny na prezentacj\u0119 nowego produktu, jakim jest ubezpieczenie od kradzie\u017cy.<\/p>\n<p>Kampania reklamowa wspieraj\u0105ca wprowadzenie nowego produktu obejmuje telewizj\u0119, pras\u0119, radio oraz internet. Spoty w wersji 30- i 15-sekundowej pojawi\u0105 si\u0119 w stacjach og&oacute;lnopolskich oraz wybranych kana\u0142ach tematycznych. Dodatkowo prowadzone b\u0119d\u0105 te\u017c aktywno\u015bci w prasie &#8211; m.in. w dziennikach og&oacute;lnopolskich, lokalnych, TV guide&#8217;ach oraz w radiu. W internecie produkt wspierany jest przez akcje mailingowe oraz bannerowe na g\u0142&oacute;wnych portalach.<\/p>\n<p>Pomys\u0142 kreatywny kampanii nale\u017cy do agencji Ogilvy. Zakupem medi&oacute;w oraz planowaniem zaj\u0105\u0142 si\u0119 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna kampania Link4. Promuje ona nowy produkt ubezpieczyciela &#8211; Ubezpieczenie od kradzie\u017cy.","protected":false},"author":1,"featured_media":26323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[299,377],"class_list":{"0":"post-26322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ogilvy","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26322"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26323"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}