{"id":26316,"date":"2010-05-10T13:23:08","date_gmt":"2010-05-10T11:23:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mistrzowie-kuchni-polecaja-smako-lyk-do-obiadu\/"},"modified":"2010-05-10T13:23:08","modified_gmt":"2010-05-10T11:23:08","slug":"mistrzowie-kuchni-polecaja-smako-lyk-do-obiadu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mistrzowie-kuchni-polecaja-smako-lyk-do-obiadu.html","title":{"rendered":"Mistrzowie Kuchni polecaj\u0105 Smako-\u0141yk do obiadu"},"content":{"rendered":"<p>Kampania TV projektu rozpocz\u0119\u0142a si\u0119 z pocz\u0105tkiem maja br. i potrwa do ko\u0144ca czerwca. Obejmie stacje og&oacute;lnopolskie, takie jak TVP, TVN, TVN7, Polsat czy TV4. Materia\u0142y dotycz\u0105ce akcji b\u0119dzie mo\u017cna znale\u017a\u0107 r&oacute;wnie\u017c m.in. w magazynach Tw&oacute;j Styl, Poradnik Domowy, Claudia i \u015awiat Kobiety.<\/p>\n<p>Kampania jest wsparta dzia\u0142aniami w internecie &#8211; dla u\u017cytkownik&oacute;w przygotowano dedykowan\u0105 stron\u0119 <a rel=\"nofollow noopener\" href=\"http:\/\/www.pasujedoobiadu.pl\" target=\"_parent\">www.pasujedoobiadu.pl<\/a>, gdzie mo\u017cna znale\u017a\u0107 przepisy Mistrz&oacute;w Kuchni oraz ich porady pomocne na co dzie\u0144 w kuchni. Ka\u017cdy z&nbsp;internaut&oacute;w mo\u017ce podzieli\u0107 si\u0119 kulinarnymi pomys\u0142ami oraz zg\u0142asza\u0107 do konkursu i oddawa\u0107 g\u0142osy na najlepsze przepisy internaut&oacute;w. Na specjalnym forum mo\u017cna zada\u0107 pytanie kucharzowi oraz porozmawia\u0107 na temat w\u0142asnych kulinarnych eksperyment&oacute;w.<\/p>\n<p>Przewidziana jest r&oacute;wnie\u017c kampania outdoorowa m.in. na \u015al\u0105sku, w&nbsp;Tr&oacute;jmie\u015bcie, Warszawie, \u0141odzi, Krakowie czy Poznaniu. Dodatkowo w&nbsp;warszawskim metrze pojawi\u0105 si\u0119 spoty reklamowe.<\/p>\n<p>Kampania zostanie wsparta dedykowanymi materia\u0142ami POS i ekspozycjami w sklepach. Przewidziane s\u0105 te\u017c konkursy dla konsument&oacute;w w wybranych sieciach handlowych.<\/p>\n<p>Kreacj\u0119 kampanii ATL opracowa\u0142a agencja Young &amp; Rubicam, za strategi\u0119 i realizacj\u0119 dzia\u0142a\u0144 BTL odpowiada FreszLab, a zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 MediaCom. Dzia\u0142ania PR prowadzi agencja Garden of Words.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania &#8222;Smako-\u0141yk pasuje do obiadu!&#8221; realizowana przez mark\u0119 \u017bywiec Zdr&oacute;j.","protected":false},"author":1,"featured_media":26317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2391,1367,831,334],"class_list":{"0":"post-26316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-freszlab","9":"tag-garden-of-words","10":"tag-mediacom","11":"tag-young-rubicam","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26316"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26317"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}