{"id":26308,"date":"2010-05-10T14:44:45","date_gmt":"2010-05-10T12:44:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/predkosc-zabija-wlacz-myslenie\/"},"modified":"2010-05-10T14:44:45","modified_gmt":"2010-05-10T12:44:45","slug":"predkosc-zabija-wlacz-myslenie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/predkosc-zabija-wlacz-myslenie.html","title":{"rendered":"Pr\u0119dko\u015b\u0107 zabija. W\u0142\u0105cz my\u015blenie"},"content":{"rendered":"<p>Celem kampanii jest u\u015bwiadomienie, \u017ce wypadek cz\u0119sto jest konsekwencj\u0105 decyzji podj\u0119tych przez kierowc&oacute;w.<\/p>\n<p>Dzia\u0142ania podzielono na dwa etapy &#8211; pierwszy zrealizowany zosta\u0142 w okresie przed\u015bwi\u0105tecznym, drugi rozpocz\u0105\u0142 si\u0119 w d\u0142ugi majowy weekend. Po klikni\u0119ciu w baner reklama ekspandowa\u0142a emituj\u0105c pe\u0142noekranowy spot wideo. Wykorzystano tu film znany r&oacute;wnie\u017c z telewizji.<\/p>\n<p>Jako wsparcie internetowych dzia\u0142a\u0144 wideo na zasi\u0119gu sieci ARBOnetwork zrealizowano akcj\u0119 CPC obejmuj\u0105c\u0105 billboard, double billboard i rectangle.<\/p>\n","protected":false},"excerpt":{"rendered":"ARBOinteractive Polska zrealizowa\u0142a internetow\u0105 cz\u0119\u015b\u0107 kampanii &#8222;Pr\u0119dko\u015b\u0107 zabija. W\u0142\u0105cz my\u015blenie&#8221;.","protected":false},"author":1,"featured_media":26309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[646],"class_list":{"0":"post-26308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-arbointeractive","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26308"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26309"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}