{"id":26240,"date":"2010-05-11T14:52:47","date_gmt":"2010-05-11T12:52:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/aro-bierz-w-ciemno-do-twojego-sklepu\/"},"modified":"2010-05-11T14:52:47","modified_gmt":"2010-05-11T12:52:47","slug":"aro-bierz-w-ciemno-do-twojego-sklepu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/aro-bierz-w-ciemno-do-twojego-sklepu.html","title":{"rendered":"Aro: Bierz w ciemno do Twojego sklepu"},"content":{"rendered":"<p>Pierwszy etap kampanii, skierowany do w\u0142a\u015bcicieli sklep&oacute;w, rozpocz\u0105\u0142 si\u0119 4 maja pod has\u0142em &#8222;Bierz w ciemno do swojego sklepu&#8221;. Dzia\u0142ania obejmuj\u0105 m.in. dystrybucj\u0119 materia\u0142&oacute;w POS w halach Makro oraz wysy\u0142anie sms-&oacute;w do klient&oacute;w z informacjami o oferowanych produktach marki Aro.<\/p>\n<p>Dodatkowo kampania prowadzona b\u0119dzie w prasie bran\u017cowej adresowanej do przedsi\u0119biorc&oacute;w z sektora handlowego m.in. w Poradniku Handlowca i Wiadomo\u015bciach Handlowych.<\/p>\n<p>Drugi etap og&oacute;lnopolskiej kampanii, skierowany do klient&oacute;w ko\u0144cowych, rozpocz\u0105\u0142 si\u0119 10 maja i b\u0119dzie prowadzony w mediach pod has\u0142em &#8222;Bierz w ciemno w najbli\u017cszym sklepie&#8221;. Kampania swoim zasi\u0119giem obejmie telewizj\u0119 og&oacute;lnopolsk\u0105. Spoty reklamowe o d\u0142ugo\u015bci 15 sekund pojawi\u0105 si\u0119 m.in. w stacjach: TVP, TVN i Polsat, jak r&oacute;wnie\u017c w kana\u0142ach skierowanych do kobiet, jak TVN Style.<\/p>\n<p>Kreacj\u0105 spot&oacute;w reklamowych zaj\u0119\u0142a si\u0119 agencja reklamowa Albedo Marketing, za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy Starcom wraz z dzia\u0142em planowania medi&oacute;w Metro Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 og&oacute;lnopolska kampania promuj\u0105ca mark\u0119 Aro pod has\u0142em&nbsp;&#8222;Bierz w ciemno do swojego sklepu&#8221;.","protected":false},"author":1,"featured_media":26241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[377],"class_list":{"0":"post-26240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-starcom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26240"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26241"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}