{"id":26170,"date":"2010-05-13T14:38:31","date_gmt":"2010-05-13T12:38:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/aster-wycisnij-100-proc-z-mundialu\/"},"modified":"2010-05-13T14:38:31","modified_gmt":"2010-05-13T12:38:31","slug":"aster-wycisnij-100-proc-z-mundialu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/aster-wycisnij-100-proc-z-mundialu.html","title":{"rendered":"Aster: wyci\u015bnij 100 proc. z mundialu"},"content":{"rendered":"<p>Reklama dekoder&oacute;w HD PVR pojawi si\u0119 przede wszystkim w mediach adresowanych do kibic&oacute;w: Przegl\u0105dzie Sportowym oraz specjalnym dodatku do Gazety Wyborczej, a tak\u017ce na sportowych stronach Onet.pl, WP.pl i Gazeta.pl. Telewizja cyfrowa Aster b\u0119dzie promowana r&oacute;wnie\u017c na portalach zwi\u0105zanych z pi\u0142k\u0105 no\u017cn\u0105, w tym m.in. Zczuba.pl i Sport.pl.<\/p>\n<p>Zar&oacute;wno w prasie, jak i internecie operator zdecydowa\u0142 si\u0119 na zastosowanie niestandardowych format&oacute;w, wyr&oacute;\u017cniaj\u0105cych przekaz: wyspy konsekutywne, paski na g&oacute;rze strony, formaty rozwijane i belki to tylko niekt&oacute;re z nich.<\/p>\n<p>Kampania obejmie swoim zasi\u0119giem tak\u017ce stacje radiowe (Z\u0142ote Przeboje, Roxy, RMF Maxxx i Eska) oraz komunikacj\u0119 miejsk\u0105 (metro, autobusy i tramwaje) i sklepy sieci Saturn oraz Media Markt.<\/p>\n<p>R&oacute;wnolegle b\u0119d\u0105 prowadzone dzia\u0142ania BTL. W salonach Aster w Warszawie, Krakowie i Zielonej G&oacute;rze pojawi\u0105 si\u0119 plakaty i animacje nawi\u0105zuj\u0105ce do kampanii. Rozdawane b\u0119d\u0105 tak\u017ce ulotki informuj\u0105ce o mo\u017cliwo\u015bciach dekoder&oacute;w HD PVR.<\/p>\n<p>Kampania Aster potrwa od 15 maja do 19 czerwca. Za kreacj\u0119 odpowiadaj\u0105 agencje White Rabbit (prasa, radio, BTL) oraz OS3 (internet). Planowaniem i zakupem medi&oacute;w zaj\u0119\u0142y si\u0119 Value Media (internet) oraz U2 Media (prasa i radio).<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Przygotuj si\u0119 na mundial&#8221; &#8211; pod takim has\u0142em Aster rozpoczyna kampani\u0119 reklamow\u0105 adresowan\u0105 do kibic&oacute;w.","protected":false},"author":1,"featured_media":26171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1513,1913,360,1029],"class_list":{"0":"post-26170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-aster","9":"tag-u2-media","10":"tag-value-media","11":"tag-white-rabbit","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26170"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26171"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}