{"id":26032,"date":"2010-05-19T10:21:21","date_gmt":"2010-05-19T08:21:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-interactive-dla-canal\/"},"modified":"2010-05-19T10:21:21","modified_gmt":"2010-05-19T08:21:21","slug":"ogilvy-interactive-dla-canal","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-interactive-dla-canal.html","title":{"rendered":"Ogilvy Interactive dla Canal+"},"content":{"rendered":"<p>maj\u0105ce na celu wsparcie komunikacji zastosowania telewizyjnej technologii stereo 3D.<\/p>\n<p>Nawi\u0105zuj\u0105c do promowanej technologii, ka\u017cda z kreacji w tr&oacute;jwymiarowej, ruchomej formie, opiera\u0142a si\u0119 o trzy ods\u0142ony komunikat&oacute;w. Pierwsza to teaser, druga odwo\u0142ywa\u0142a si\u0119 do sedna promocji, trzecia&nbsp;do&nbsp;konkretnego wydarzenia, czyli meczu ostatniej kolejki Ekstraklasy, kt&oacute;ry&nbsp;widzowie mieli szans\u0119 zobaczy\u0107 w Canal+ w technologii 3D.<\/p>\n<p>Wszystkie formy reklamowe przekierowwywa\u0142y na stron\u0119 www, na kt&oacute;rej internauci mogli dowiedzie\u0107 si\u0119, czym jest nowa technologia, kiedy i jak b\u0119d\u0105 mogli z niej skorzysta\u0107 oraz jak wygra\u0107 wej\u015bci&oacute;wki na transmisj\u0119 meczu w pubach w trzech miastach w&nbsp;Polsce (Warszawie, Krakowie i Poznaniu).<\/p>\n<p>Kampania trwa\u0142a blisko 3 tygodnie. Promocyjna pierwszej w Polsce, telewizyjnej transmisji 3D prowadzona by\u0142a tak\u017ce w prasie, radiu i telewizji.<\/p>\n<p>Media zaplanowa\u0142 MPG i&nbsp;Media Contacts.<\/p>\n","protected":false},"excerpt":{"rendered":"Na zlecenie Cyfry+ agencja interaktywna Ogilvy Interactive zrealizowa\u0142a internetowe dzia\u0142ania promocyjne&#8230;","protected":false},"author":1,"featured_media":26033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[518,947,808,744],"class_list":{"0":"post-26032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-canal","9":"tag-media-contacts","10":"tag-mpg","11":"tag-ogilvy-interactive","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26032"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26033"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}