{"id":26016,"date":"2010-05-20T00:53:35","date_gmt":"2010-05-19T22:53:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-futbolowa-od-upc-wideo\/"},"modified":"2010-05-20T00:53:35","modified_gmt":"2010-05-19T22:53:35","slug":"kampania-futbolowa-od-upc-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-futbolowa-od-upc-wideo.html","title":{"rendered":"Kampania futbolowa od UPC (wideo)"},"content":{"rendered":"<p>W ramach akcji promowana jest us\u0142uga Telewizji Cyfrowej UPC z dekoderem z nagrywark\u0105, a tak\u017ce Internet Fiber Power oraz taryfy telefoniczne. Has\u0142o przewodnie kampanii to &#8222;Prze\u017cyj wyj\u0105tkowe sportowe emocje z UPC&#8221;.<\/p>\n<p>Kampania promocyjna, kt&oacute;ra potrwa do po\u0142owy czerwca, widoczna b\u0119dzie w telewizji og&oacute;lnopolskiej i kana\u0142ach tematycznych (Polsat, TVN, TV4, TVN 7, Polsat Sport, TVN 24, TVN Style, TVN Turbo, TVN Meteo), w internecie (portale: Onet, Interia, Wirtualna Polska, o2, 90minut.pl), prasie (gazety: Metro, Przegl\u0105d Sportowy, Przegl\u0105d Sportowy &#8211; Skarb Kibica), oraz na outdoorze (siatki na rynkach w Krakowie i Wroc\u0142awiu). UPC b\u0119dzie tak\u017ce reklamowa\u0107 si\u0119 w lokalnych stacjach radiowych.<\/p>\n<p>Spoty telewizyjne do kampanii przygotowa\u0142a agencja DAD (Digital and Direct Communications LTD) z Londynu w porozumieniu z UPC Broadband. Materia\u0142y drukowane opracowa\u0142a agencja reklamowa Arip a kreacje on-line wykona\u0142a agencja interaktywna Byss (w obydwu przypadkach na podstawie materia\u0142&oacute;w dostarczonych przez DAD). Za planowanie i zakup medi&oacute;w odpowiada\u0142 dom mediowy MediaVest.<\/p>\n","protected":false},"excerpt":{"rendered":"Z okazji zbli\u017caj\u0105cego si\u0119 mundialu UPC przygotowa\u0142o kampani\u0119 po\u015bwiecon\u0105 tematyce futbolowej.","protected":false},"author":1,"featured_media":26017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1299,1077,1015],"class_list":{"0":"post-26016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-arip","9":"tag-byss","10":"tag-mediavest","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=26016"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/26016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/26017"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=26016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=26016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=26016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}