{"id":25960,"date":"2010-05-24T11:13:15","date_gmt":"2010-05-24T09:13:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/brands-alive-ma-nowego-klienta\/"},"modified":"2010-05-24T11:13:15","modified_gmt":"2010-05-24T09:13:15","slug":"brands-alive-ma-nowego-klienta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/brands-alive-ma-nowego-klienta.html","title":{"rendered":"Brands Alive ma nowego klienta"},"content":{"rendered":"<p>Agencja odpowiedzialna jest za koncepcj\u0119 komunikacyjn\u0105 kampanii &#8222;Zanim si\u0119gniesz po plaster&#8230; pomy\u015bl o ochronie antybakteryjnej&#8221; oraz za kreacj\u0119 materia\u0142&oacute;w graficznych. Ca\u0142a akcja rozpocz\u0119\u0142a si\u0119 na pocz\u0105tku maja.<\/p>\n<p>Kampania jest adresowana g\u0142&oacute;wnie do kobiet, opiera si\u0119 na przedstawieniu zastosowa\u0144 i przydatno\u015bci leku.<\/p>\n<p>Kampania b\u0119dzie realizowane na \u0142amach prasy oraz w aptekach. Dodatkowym wsparciem b\u0119d\u0105 dzia\u0142ania z zakresu PR oraz reklama w wybranych rozg\u0142o\u015bniach radiowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Brands Alive wygra\u0142a przetarg na obs\u0142ug\u0119 komunikacyjn\u0105 kampanii ma\u015bci bakteriob&oacute;jczej MaxiBiotic, produkowanej przez ICN Polfa Rzesz&oacute;w.","protected":false},"author":1,"featured_media":25961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-25960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25960"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25961"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}