{"id":25586,"date":"2010-06-14T12:29:26","date_gmt":"2010-06-14T10:29:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mistrzowie-formuly-1-dla-x-trade-brokers-wideo\/"},"modified":"2010-06-14T12:29:26","modified_gmt":"2010-06-14T10:29:26","slug":"mistrzowie-formuly-1-dla-x-trade-brokers-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mistrzowie-formuly-1-dla-x-trade-brokers-wideo.html","title":{"rendered":"Mistrzowie Formu\u0142y 1 dla X-Trade Brokers (wideo)"},"content":{"rendered":"<p>W reklamie, kt&oacute;rej emisja potrwa do ko\u0144ca czerwca, pojawi\u0105 si\u0119 dwaj Mistrzowie \u015awiata Formu\u0142y 1 &#8211; Lewis Hamilton oraz Jenson Button.<\/p>\n<p>Nad kampani\u0105 reklamow\u0105 pracowa\u0142 zesp&oacute;\u0142 XTB, londy\u0144ski dom produkcyjny Fellow Productions, Grupa Eskadra &#8211; wybrany w  drodze przetargu lider kreatywny i autor scenariuszy spot&oacute;w oraz g\u0142&oacute;wni bohaterowie &#8211; Lewis Hamilton i Jenson Button.<\/p>\n<p>Reklama telewizyjna skierowana jest g\u0142&oacute;wnie do m\u0119\u017cczyzn, kt&oacute;rzy chc\u0105 samodzielnie i odwa\u017cnie podejmowa\u0107 decyzje inwestycyjne, a  dodatkowo lubi\u0105 towarzysz\u0105ce temu podwy\u017cszone obroty oraz tempo zmian.<\/p>\n<p>Celem mi\u0119dzynarodowej kampanii reklamowej jest zwi\u0119kszenie \u015bwiadomo\u015bci marki XTB w\u015br&oacute;d potencjalnych inwestor&oacute;w z ca\u0142ego \u015bwiata oraz budowanie wizerunku globalnej firmy. Podzielona na kilka etap&oacute;w kampania potrwa do ko\u0144ca 2010 r.<\/p>\n<p>Reklama pojawi si\u0119 na kana\u0142ach: Discovery (World, Science, Animal Planet, Travel&amp;Living), Polsat Sport, TVN, TVN24, TVN Turbo oraz TVNCNBC Biznes.<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Equinox.<\/p>\n","protected":false},"excerpt":{"rendered":"Wraz z pocz\u0105tkiem upa\u0142&oacute;w ruszy\u0142a mi\u0119dzynarodowa kampania wizerunkowa XTB.","protected":false},"author":1,"featured_media":25587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[269,988],"class_list":{"0":"post-25586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-equinox","9":"tag-grupa-eskadra","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25586"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25587"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}