{"id":25566,"date":"2010-06-14T15:55:43","date_gmt":"2010-06-14T13:55:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axe-promuje-nowe-produkty\/"},"modified":"2010-06-14T15:55:43","modified_gmt":"2010-06-14T13:55:43","slug":"axe-promuje-nowe-produkty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/axe-promuje-nowe-produkty.html","title":{"rendered":"Axe promuje nowe produkty"},"content":{"rendered":"<p>Wprowadzenie na rynek najnowszych produkt&oacute;w marki AXE po\u0142\u0105czone jest z&nbsp;intensywn\u0105 kampani\u0105 reklamow\u0105. Spot reklamowy \u017celi pod prysznic AXE mo\u017cna zobaczy\u0107 w telewizji od 14 czerwca br. Do akcji komunikacyjnej zaanga\u017cowana b\u0119dzie tak\u017ce prasa, internet i outdoor (citylighty). Grup\u0119 docelow\u0105 stanowi\u0105 m\u0142odzi m\u0119\u017cczy\u017ani w wieku 16-25 lat. Kampania potrwa do ko\u0144ca jesieni br.<\/p>\n<p>Za kreacj\u0119 i adaptacj\u0119 spotu telewizyjnego odpowiedzialna by\u0142a agencja BBH, za kreacje w prasie, outdoor i internet &#8211; agencja Netizens. Planowanie medi&oacute;w le\u017cy w gestii domu mediowego OMD Media Direction.<\/p>\n<p>Najnowsze \u017cele pod prysznic AXE dost\u0119pne s\u0105 w&nbsp;5 po\u0142\u0105czeniach zapachowych: Axe Dark Temptation, Axe Africa, Axe Twist, Axe Click oraz Axe Instinct.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Axe wprowadza na rynek nowe \u017cele pod prysznic.&nbsp;Dzia\u0142ania promocyjne obejm\u0105 swoim zasi\u0119giem TV, pras\u0119, internet oraz outdoor.","protected":false},"author":1,"featured_media":25567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2373,906,109],"class_list":{"0":"post-25566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbh","9":"tag-media-direction-omd","10":"tag-netizens","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25566"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25567"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}