{"id":25228,"date":"2010-06-29T12:57:11","date_gmt":"2010-06-29T10:57:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coke-live-music-festival-w-open-fm\/"},"modified":"2010-06-29T12:57:11","modified_gmt":"2010-06-29T10:57:11","slug":"coke-live-music-festival-w-open-fm","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/coke-live-music-festival-w-open-fm.html","title":{"rendered":"Coke Live Music Festival w Open FM"},"content":{"rendered":"<p>Uruchomienie stacji jest cz\u0119\u015bci\u0105 kampanii Coca-Coli trwaj\u0105cej w radiu Open.FM i maj\u0105cej na celu promowanie festiwalu, kt&oacute;ry odb\u0119dzie si\u0119 21-22 sierpnia w Krakowie.<\/p>\n<p>Specjalna stacja radiowa nazwana <a rel=\"nofollow noopener\" href=\"http:\/\/open.fm\/coke_live_music_festival\" target=\"_blank\">Coke Live Music Festival<\/a> emituje utwory w klimacie tegorocznego festiwalu. Na ostateczn\u0105 playlist\u0119 mieli wp\u0142yw sami s\u0142uchacze radia Open.FM, kt&oacute;rzy wcze\u015bniej przez dwa tygodnie g\u0142osowali na ulubione utwory. Dzi\u0119ki temu muzyka w stacji Coke Live Music Festival jest r&oacute;\u017cnorodna i dostosowana do gust s\u0142uchaczy, kt&oacute;rzy byli zainteresowani tym eventem.<\/p>\n<p>W akcji promuj\u0105cej stacj\u0119 i festiwal wykorzystano zar&oacute;wno formaty radiowe (m.in. spoty, tzw. start&oacute;wki, w\u0142asny kana\u0142), jak r&oacute;wnie\u017c formaty internetowe (niestandardowy branding playera, formaty ods\u0142onowe).<\/p>\n<p>Za pomys\u0142 i planowanie kampanii odpowiada dom mediowy Starcom wraz z agencj\u0105 interaktywn\u0105 Next, kreacje przygotowa\u0142a agencja K2. W projekt kampanii w ca\u0142o\u015bci zaanga\u017cowane by\u0142y dzia\u0142y techniczne sp&oacute;\u0142ki GG Network oraz zesp&oacute;\u0142 redakcyjny Open.FM.<\/p>\n<p>Open.FM to 80 kana\u0142&oacute;w oferuj\u0105cych r&oacute;\u017cnorodn\u0105 muzyk\u0119. Najpopularniejsze to m.in. Jazz, Impreza, House, Po Polsku, Hity lat 60, Hity lat 70, Hity lat 80, Hity lat 90, We Dwoje, Dyskotekowo, Disco Polo, Hip-Hop, Trance, Szanty, Czarne Brzmienia, Latino, Chillout, Modern Rock, Classic Rock oraz Pop-Delikates.<\/p>\n","protected":false},"excerpt":{"rendered":"S\u0142uchacze radia internetowego Open.FM mog\u0105 s\u0142ucha\u0107 nowej stacji przygotowanej specjalnie z okazji festiwalu Coke Live Music Festival.","protected":false},"author":1,"featured_media":25229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[1894],"class_list":{"0":"post-25228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"tag-open-fm","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25228"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25229"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}