{"id":25184,"date":"2010-07-01T11:56:14","date_gmt":"2010-07-01T09:56:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cisowianka-perlage-promuje-wielkomiejski-styl\/"},"modified":"2010-07-01T11:56:14","modified_gmt":"2010-07-01T09:56:14","slug":"cisowianka-perlage-promuje-wielkomiejski-styl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cisowianka-perlage-promuje-wielkomiejski-styl.html","title":{"rendered":"Cisowianka Perlage promuje wielkomiejski styl"},"content":{"rendered":"<p>Nowy spot Cisowianki Perlage ma charakter wizerunkowy, a g\u0142&oacute;wnym jego celem nie jest informowanie o produkcie, lecz wytworzenie pozytywnych emocji wok&oacute;\u0142 marki.<\/p>\n<p>Kampania reklamowa Cisowianki Perlage trwa ju\u017c od grudnia 2009 r., kiedy to produkt wprowadzono na rynek. Pierwsz\u0105 kreacj\u0105 by\u0142y spoty z udzia\u0142em Roberta Mak\u0142owicza. W telewizji emitowane by\u0142y tak\u017ce kr&oacute;tkie filmy promuj\u0105ce Cisowiank\u0119 Perlage dedykowan\u0105 obchodom Roku Chopinowskiego, kt&oacute;rego marka jest partnerem.<\/p>\n<p>Kampania prowadzona b\u0119dzie w okresie letnim w g\u0142&oacute;wnych stacjach telewizyjnych (TV (TVP, TVN, Polsat, TV4, TVP Sport, TVP Kultura, TVN Style, TVN24, Polsat News, Polsat Cafe, Polsat Play oraz kana\u0142y tematyczne). Spot b\u0119dzie emitowany w dw&oacute;ch wersjach lektorskich &#8211; z has\u0142em &#8222;Cisowianka Perlage &#8211; Lifestyle Water&#8221; oraz &#8222;Cisowianka Perlage &#8211; \u017bycie ma smak&#8221;. Podobnie, jak w latach ubieg\u0142ych firma nie korzysta\u0142a z us\u0142ug agencji reklamowych, a zakup medi&oacute;w odbywa si\u0119 bez po\u015brednictwa dom&oacute;w mediowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Zamiast odwo\u0142a\u0144 do natury nowy spot Cisowianki prezentuje uroki wielkomiejskiego \u017cycia, w kt&oacute;re w pe\u0142ni wpisuje si\u0119 lifestylowa Cisowianka Perlage.","protected":false},"author":1,"featured_media":25185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-25184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25184"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25185"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}