{"id":25136,"date":"2010-07-02T12:06:41","date_gmt":"2010-07-02T10:06:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beko-rozpoczyna-kampanie-reklamowa\/"},"modified":"2010-07-02T12:06:41","modified_gmt":"2010-07-02T10:06:41","slug":"beko-rozpoczyna-kampanie-reklamowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beko-rozpoczyna-kampanie-reklamowa.html","title":{"rendered":"Beko rozpoczyna kampani\u0119 reklamow\u0105"},"content":{"rendered":"<p>Kampnia ma na celu przyczyni\u0107 si\u0119 do wzrostu spontanicznej i wspomaganej \u015bwiadomo\u015bci marki w\u015br&oacute;d grupy docelowej a tak\u017ce wypromowa\u0107 gam\u0119 lod&oacute;wek. Kampania b\u0119dzie trwa\u0142a prawie 6 tygodni i zako\u0144czy si\u0119 w drugiej po\u0142owie sierpnia.<\/p>\n<p>Dwa spoty (30- i 10-sekundowe) zosta\u0142y wybrane spo\u015br&oacute;d mi\u0119dzynarodowych spot&oacute;w opracowanych przez agencj\u0119 reklamow\u0105 TBWA i zaadaptowane na rynek polski. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Media Direction OMD.<\/p>\n<p>Reklama b\u0119dzie emitowana w kana\u0142ach telewizyjnych: TVP , Polsat, TVN, TVP3, TVN7, TV4, Polsat2, Pakiecie: Polsat Cafe\/ News\/ Play\/ Sport, DAP, Media 5, TVN24, AT Media Max i TVN Turbo.<\/p>\n","protected":false},"excerpt":{"rendered":"W lipcu br. Beko rozpocznie kolejn\u0105 telewizyjn\u0105 kampani\u0119 reklamow\u0105.","protected":false},"author":1,"featured_media":25137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-25136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25136"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25137"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}