{"id":25128,"date":"2010-07-02T12:35:47","date_gmt":"2010-07-02T10:35:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/simplus-przejal-przestrzen-gadu-gadu\/"},"modified":"2010-07-02T12:35:47","modified_gmt":"2010-07-02T10:35:47","slug":"simplus-przejal-przestrzen-gadu-gadu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/simplus-przejal-przestrzen-gadu-gadu.html","title":{"rendered":"Simplus przej\u0105\u0142 przestrze\u0144 Gadu-Gadu"},"content":{"rendered":"<p>Simplus w kampanii Simplus Maximus maksymalnie wykorzysta\u0142 dost\u0119pn\u0105 w komunikatorze powierzchnie reklamow\u0105. Przekaz pojawi\u0142 si\u0119 we wszystkich mo\u017cliwych formach reklamowych Gadu-Gadu. Po uruchomieniu aplikacji u\u017cytkownika powita\u0142 komunikat startowy Simplusa, nast\u0119pnie u\u017cytkownik natrafia\u0142 po kolei na inne elementy obecno\u015bci jak: banner w oknie kontakt&oacute;w i w oknie rozmowy oraz logo w oknie rozmowy. Simplus Maximus obecny by\u0142 r&oacute;wnie\u017c w niestandardowych formach reklamowych, tj. hoover (wysuwane pole po wybraniu profilu znajomego na li\u015bcie kontakt&oacute;w).<\/p>\n<p>Dla wzmo\u017cenia efektu wszechobecno\u015bci w ramach kampanii przygotowano dodatkowo specjaln\u0105 sk&oacute;rk\u0119 Simplusa.<\/p>\n<p>Kampani\u0119 zaplanowa\u0142 dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Po raz pierwszy ca\u0142a przestrze\u0144 reklamowa w komunikatorze Gadu-Gadu zosta\u0142a wykorzystana przez jedn\u0105 mark\u0119. Kampania trwa\u0142a jeden dzie\u0144, 29 czerwca.","protected":false},"author":1,"featured_media":25129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[834,1017],"class_list":{"0":"post-25128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gadu-gadu","9":"tag-simplus","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25128"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25129"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}