{"id":25038,"date":"2010-07-07T16:09:53","date_gmt":"2010-07-07T14:09:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/najwiecej-na-reklamach-zarabia-tvn\/"},"modified":"2010-07-07T16:09:53","modified_gmt":"2010-07-07T14:09:53","slug":"najwiecej-na-reklamach-zarabia-tvn","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/najwiecej-na-reklamach-zarabia-tvn.html","title":{"rendered":"Najwi\u0119cej na reklamach zarabia TVN"},"content":{"rendered":"<p>Jak wynika z danych Nielsen Audience Measurement, przygotowanych dla Mediarun.pl, w por&oacute;wnaniu z pierwszym p&oacute;\u0142roczem 2009 roku, wp\u0142ywy TVN wzros\u0142y o 11,17 proc., co daje \u0142\u0105czn\u0105 sum\u0119 1,47 mld z\u0142.<\/p>\n<p>Na drugim miejscu uplasowa\u0142 si\u0119 Polsat, kt&oacute;remu reklamodawcy zapewnili 1,41 mld z\u0142 zysku (20,20 proc. wzrostu).<\/p>\n<p>Kolejne lokaty nale\u017ca\u0142y do telewizji publicznej, kt&oacute;rej kana\u0142y TVP1 i TVP2 zarobi\u0142y odpowiednio 1,08 mld z\u0142 (wzrost o 29,05 proc.) i 716 mln z\u0142 (o 25,28 proc. wi\u0119cej ni\u017c w pierwszym p&oacute;\u0142roczu 2009 r.).<\/p>\n<p>W okresie stycze\u0144 &#8211; czerwiec 2010 r. znacznie zwi\u0119kszy\u0142y si\u0119 wp\u0142ywy reklamowe TV Puls. Stacja uzyska\u0142a 291 mln z\u0142 &#8211; to wynik o 184,57 proc. lepszy od ubieg\u0142orocznego.<\/p>\n<p>Mniej na reklamach zarobi\u0142a Czw&oacute;rka &#8211; 124 mln z\u0142. Wp\u0142ywy TV4 zmala\u0142y o 12,63 proc. w por&oacute;wnaniu z analogicznym okresem w 2009 r.<\/p>\n<p>Prezentowane dane dotycz\u0105 okres&oacute;w stycze\u0144 &#8211; czerwiec 2010 oraz stycze\u0144 &#8211; czerwiec 2009 r. Dane nie uwzgl\u0119dniaj\u0105 indywidualnie negocjowanych rabat&oacute;w ani nak\u0142ad&oacute;w na autopromocj\u0119. Kwoty zosta\u0142y opracowane na podstawie cennik&oacute;w netto.<\/p>\n","protected":false},"excerpt":{"rendered":"W pierwszym p&oacute;\u0142roczu 2010 r. spo\u015br&oacute;d naziemnych nadawc&oacute;w telewizyjnych najwi\u0119cej zarobi\u0142 TVN.","protected":false},"author":1,"featured_media":25039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[2186,1083,98,392,1364],"class_list":{"0":"post-25038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-agb-nmr","9":"tag-nielsen-audience-measurement","10":"tag-tvn","11":"tag-tvp","12":"tag-wplywy-reklamowe","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=25038"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/25038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/25039"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=25038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=25038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=25038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}