Konsumenci, którzy zakupi\u0105 napoje Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Fanta i Sprite w litrowych opakowaniach, b\u0119d\u0105 mogli ogl\u0105da\u0107 filmy w formie wideo na \u017c\u0105danie w serwisie Iplex.pl.<\/p>\n
Aby obejrze\u0107 film nale\u017cy w serwisie Zapunktowani.pl<\/a> wymieni\u0107 kod umieszczony pod nakr\u0119tk\u0105 napoju na kod dost\u0119pu, gwarantuj\u0105cy obejrzenie jednego filmu z kolekcji filmów Coca-Cola<\/a>. Mo\u017cna go równie\u017c wys\u0142a\u0107 w formie smsa pod numer 71017, wpisuj\u0105c kod spod nakr\u0119tki opakowania w tre\u015b\u0107 wiadomo\u015bci.<\/p>\n Ka\u017cdy kod daje mo\u017cliwo\u015b\u0107 obejrzenia filmu na Iplex.pl, a wybrany film mo\u017cna ogl\u0105da\u0107 przez ca\u0142y okres promocji, nieograniczon\u0105 ilo\u015b\u0107 razy. W ramach us\u0142ugi, dost\u0119pnych b\u0119dzie 67 fabu\u0142 (m.in. nagrodzony Oscarem „The Hurt Locker”) i jeden trzynastoodcinkowy serial.<\/p>\n Promocja potrwa do 30 wrze\u015bnia br.<\/p>\n Akcja wspierana b\u0119dzie kampani\u0105 w internecie (m.in. na stronach Onet.pl<\/a>, Filmweb.pl, Google i Gadu-Gadu) oraz w punktach sprzeda\u017cy. Kreacj\u0119 przygotowa\u0142a agencja McCann Erickson<\/a>. Media zaplanowa\u0142 dom mediowy Starcom. Dzia\u0142ania w internecie prowadzi agencja K2 Internet<\/a>, a materia\u0142y POS przygotowa\u0142a agencja Edelweiss. Za wsparcie PR odpowiada agencja Edelman Polska<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola rozpocz\u0119\u0142a promocj\u0119, w ramach której kody spod nakr\u0119tek litrowych napojów mo\u017cna wymieni\u0107 na dost\u0119p do filmów z oferty Iplex.pl.","protected":false},"author":1,"featured_media":24827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[57,889,1802,48,759,377],"class_list":{"0":"post-24826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-coca-cola","9":"tag-edelman","10":"tag-iplex-pl","11":"tag-k2","12":"tag-mccann-erickson","13":"tag-starcom","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24826"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24827"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}