{"id":24712,"date":"2010-07-21T12:47:59","date_gmt":"2010-07-21T10:47:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-s60-od-volvo\/"},"modified":"2010-07-21T12:47:59","modified_gmt":"2010-07-21T10:47:59","slug":"nowe-s60-od-volvo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-s60-od-volvo.html","title":{"rendered":"Nowe S60 od Volvo"},"content":{"rendered":"<p>Kampania reklamowa Volvo S60 obejmuje og&oacute;lnoinformacyjne oraz dopasowane tematycznie media tradycyjne (telewizj\u0119, pras\u0119 i radio), jak r&oacute;wnie\u017c nowe media: reklam\u0119 mobiln\u0105 wy\u015bwietlan\u0105 w telefonach kom&oacute;rkowych oraz materia\u0142y video umieszczane w serwisach VOD i portalach typu social media.<\/p>\n<p>Celem kampanii jest nag\u0142o\u015bnienie wprowadzenia na rynek nowego modelu oraz podkre\u015blenie atut&oacute;w i cech wyr&oacute;\u017cniaj\u0105cych Volvo S60: odwagi, dynamizmu i wyrazisto\u015bci.<\/p>\n<p>Globaln\u0105 kreacj\u0119 kampanii przygotowa\u0142a agencja Arnold \/ Nitro, a adaptacj\u0119 na polski rynek &#8211; agencje Brainshop U-boot oraz <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/k2-internet,10428,1.html\" target=\"_blank\">K2 Internet<\/a>. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Mindshare Polska.<\/p>\n<p>Czas trwania kampanii: lipiec &#8211; pa\u017adziernik 2010 r.<\/p>\n","protected":false},"excerpt":{"rendered":"12 lipca rozpocz\u0119\u0142a si\u0119 kampania reklamowa flagowej limuzyny marki Volvo &#8211; nowego modelu S60.","protected":false},"author":1,"featured_media":24713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1447,48,709],"class_list":{"0":"post-24712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brainshop-u-boot","9":"tag-k2","10":"tag-k2-internet","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24712"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24713"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}