{"id":24538,"date":"2010-07-28T22:51:46","date_gmt":"2010-07-28T20:51:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/v2media-niestandardowo-dla-volvo\/"},"modified":"2010-07-28T22:51:46","modified_gmt":"2010-07-28T20:51:46","slug":"v2media-niestandardowo-dla-volvo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/v2media-niestandardowo-dla-volvo.html","title":{"rendered":"V2Media niestandardowo dla Volvo"},"content":{"rendered":"<p>W akcji po raz pierwszy wykorzystano branding formy Expand Vstitial &#8211; zar&oacute;wno jej pe\u0142noekranowej wersji, jak i zajawki.<\/p>\n<p>Kampania ma na celu zaprezentowanie nowego modelu Volvo. Skin umieszczony w zajawce expanda przedstawia nowe S60, skin w pe\u0142noekranowej wersji kreacji &#8211; widok od wn\u0119trza samochodu.<\/p>\n<p>&#8211; Branding expanda umo\u017cliwia zaprezentowanie internaucie poza spotem wideo dodatkowych tre\u015bci jeszcze przed rozwini\u0119ciem si\u0119 wersji pe\u0142noekranowej, a wi\u0119c przed klikni\u0119ciem przez u\u017cytkownika w reklam\u0119. Skin towarzysz\u0105cy expandowi mo\u017ce mie\u0107 dowolny kszta\u0142t, a tak\u017ce zawiera\u0107 elementy przezroczyste lub p&oacute;\u0142przezroczyste &#8211; dodaje Marcin Olszewski, managing director V2Media.<\/p>\n<p>Kampania nowego Volvo S60 obj\u0119\u0142a r&oacute;wnie\u017c urz\u0105dzenia mobilne &#8211; cz\u0119\u015b\u0107 ods\u0142on emitowana jest u\u017cytkownikom iPhone&#8217;&oacute;w i aparat&oacute;w Blackberry.<\/p>\n<p>Expand Vstitial stworzy\u0142a agencja K2 Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"Volvo realizuje w sieci V2Media internetow\u0105 cz\u0119\u015b\u0107 kampanii nowego modelu S60.","protected":false},"author":1,"featured_media":24539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[48,1748],"class_list":{"0":"post-24538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-k2","9":"tag-v2media","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24538"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24539"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}