{"id":24508,"date":"2010-07-29T15:52:09","date_gmt":"2010-07-29T13:52:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/weekend-bez-ofiar-na-wesolo-wideo\/"},"modified":"2010-07-29T15:52:09","modified_gmt":"2010-07-29T13:52:09","slug":"weekend-bez-ofiar-na-wesolo-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/weekend-bez-ofiar-na-wesolo-wideo.html","title":{"rendered":"Weekend bez ofiar na weso\u0142o? (wideo)"},"content":{"rendered":"<p>Akcja promuj\u0105ca bezpiecze\u0144stwo drogowe skupia si\u0119 na budowaniu narodowej wsp&oacute;lnoty tych wszystkich, kt&oacute;rzy chc\u0105, by na naszych drogach gin\u0119\u0142o mniej os&oacute;b. Organizatorzy o poparcie apeluj\u0105 do ka\u017cdego: instytucji publicznych, medi&oacute;w, ale r&oacute;wnie\u017c u\u017cytkownik&oacute;w dr&oacute;g &#8211; kierowc&oacute;w, pasa\u017cer&oacute;w, pieszych czy rowerzyst&oacute;w. Do udzia\u0142u w Narodowym Eksperymencie Bezpiecze\u0144stwa przekonywa\u0107 maj\u0105 niestadardowe reklamy, kt&oacute;re emitowane s\u0105 w og&oacute;lnopolskich telewizjach.<\/p>\n<p>Wszystkie dzia\u0142ania komunikacyjne w kampanii realizuje agencja Sparing Communication Group. Za strategi\u0119 i kreacje odpowiada team Mateusz Wojnarowski i Marcin Ho\u0142ota.<\/p>\n<p>Od wrze\u015bnia Sparing Communication Group realizowa\u0107 b\u0119dzie drug\u0105 kampani\u0119 bezpiecze\u0144stwa ruchu drogowego wed\u0142ug koncepcji, kt&oacute;ra zwyci\u0119\u017cy\u0142a w przetargu og\u0142oszonym przez Generaln\u0105 Dyrekcj\u0119 Dr&oacute;g Krajowych i Autostrad.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania telewizyjna promuj\u0105ca Narodowy Eksperyment Bezpiecze\u0144stwa &#8222;Weekend bez Ofiar&#8221;.","protected":false},"author":1,"featured_media":24509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1725],"class_list":{"0":"post-24508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-sparing-communication-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24508"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24509"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}