{"id":24436,"date":"2010-08-02T13:44:34","date_gmt":"2010-08-02T11:44:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zakazana-reklama-bmw\/"},"modified":"2010-08-02T13:44:34","modified_gmt":"2010-08-02T11:44:34","slug":"zakazana-reklama-bmw","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/zakazana-reklama-bmw.html","title":{"rendered":"Zakazana reklama BMW"},"content":{"rendered":"<p>Mowa o reklamie, w kt&oacute;rej BMW zachwala koncepcyjny, pierwszy w ca\u0142o\u015bci elektryczny model ActiveE, kt&oacute;rej zarzucono przekroczenie subtelnej granicy, oddzielaj\u0105cej reklamowanie od wprowadzania w b\u0142\u0105d.<\/p>\n<p>W reklamie, kt&oacute;r\u0105 znale\u017a\u0107 mo\u017cna by\u0142o na \u0142amach brytyjskiej prasy, producent twierdzi, \u017ce samoch&oacute;d nie wydziela do atmosfery dwutlenku w\u0119gla.<\/p>\n<p>Sformu\u0142owanie &#8222;100% joy, 0% emissions&#8221; sta\u0142o si\u0119 powodem skargi jednego z czytelnik&oacute;w, z\u0142o\u017conej do organizacji European Advertising Standards Alliance (Europejskie Porozumienie ds. Standard&oacute;w Reklamowych).<\/p>\n<p>Czujny czytelnik swoje wzburzenie argumentuje faktem, \u017ce m&oacute;wienie o zerowej emisji gaz&oacute;w jest k\u0142amstwem, poniewa\u017c mimo, \u017ce  podczas jazdy samoch&oacute;d faktycznie nie zanieczyszcza \u015brodowiska, to elektrownie, dostarczaj\u0105ce pr\u0105d, potrzebny do \u0142adowania akumulator&oacute;w auta, robi\u0105 to za niego.<\/p>\n<p>EASA stwierdzi\u0142a, \u017ce czytelnik ma racj\u0119, a klienci faktycznie s\u0105 wprowadzani w b\u0142\u0105d. BMW dosta\u0142o zakaz zamieszczania w reklamach swoich samochod&oacute;w wszelkich sformu\u0142owa\u0144 sugeruj\u0105cych, \u017ce nie wydzielaj\u0105 one do atmosfery dwutlenku w\u0119gla.<\/p>\n","protected":false},"excerpt":{"rendered":"Najnowsza reklama BMW zosta\u0142a wycofana z brytyjskiej prasy po tym, jak jeden z czytelnik&oacute;w stwierdzi\u0142, \u017ce przekazuje klientom nieprawdziwe informacje.","protected":false},"author":1,"featured_media":24437,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[354],"class_list":{"0":"post-24436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"tag-bmw","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24436"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24437"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}