{"id":24314,"date":"2010-08-05T21:45:39","date_gmt":"2010-08-05T19:45:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ozyj-i-zwyciezaj-zamiast-zimnego-lecha\/"},"modified":"2010-08-05T21:45:39","modified_gmt":"2010-08-05T19:45:39","slug":"ozyj-i-zwyciezaj-zamiast-zimnego-lecha","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ozyj-i-zwyciezaj-zamiast-zimnego-lecha.html","title":{"rendered":"&#8222;O\u017cyj i zwyci\u0119\u017caj&#8221; zamiast &#8222;Zimnego Lecha&#8221;"},"content":{"rendered":"<p>Lokalizacj\u0119 wykorzysta\u0142 producent napoju izotonicznego Oshee.<\/p>\n<p>Reklama pojawi\u0142a si\u0119 w miejscu, gdzie jeszcze trzy dni temu wisia\u0142 billboard piwa Lech Premium, zawieraj\u0105cy has\u0142o &#8222;Zimny Lech&#8221;. Kompania Piwowarska zdecydowa\u0142a si\u0119 go usun\u0105\u0107 po protestach m.in. przedstawicieli Prawa i Sprawiedliwo\u015bci.<\/p>\n<p>&#8211; Nasze has\u0142o reklamowe to &#8222;\u017byj i zwyci\u0119\u017caj&#8221;, &#8222;O&#8221; to logo produktu &#8211; wyja\u015bni\u0142 w rozmowie z Gazet\u0105 Wyborcz\u0105 Dominik Doli\u0144ski, przedstawiciel producenta napoju.<\/p>\n<p>Rozpocz\u0119ta na pocz\u0105tku sierpnia kampania reklamowa marki Oshee potrwa do ko\u0144ca miesi\u0105ca. Jej elementem, opr&oacute;cz billboard&oacute;w w ca\u0142ym kraju, b\u0119d\u0105 spoty emitowane m.in. w Polsacie i TVN.&nbsp;R&oacute;wnolegle prowadzone b\u0119d\u0105 dzia\u0142ania PR w prasie i na portalach internetowych.<\/p>\n<p>Zdj\u0119cie pochodzi z serwisu <a href=\"http:\/\/www.rmf24.pl\" target=\"_blank\" rel=\"noopener\">RMF24.pl<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Przeczytaj tak\u017ce:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama,zimny-lech-lechowi-nie-zaszkodzi,36168,2,1,1.html\" target=\"_blank\" rel=\"noopener\">Komentarze: &#8222;Zimny Lech&#8221; Lechowi nie zaszkodzi<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama,zimny-lech-znika-z-krakowa,36147,2,3,1.html\" target=\"_blank\" rel=\"noopener\">&#8222;Zimny Lech&#8221; znika z Krakowa<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Na krakowskim hotelu Forum, w okolicach Wawelu, pojawi\u0142a si\u0119 kolejna reklama, kt&oacute;ra wzbudza kontrowersje.&nbsp;","protected":false},"author":1,"featured_media":24315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[446],"class_list":{"0":"post-24314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lech","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24314"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24315"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}