{"id":24170,"date":"2010-08-12T16:53:54","date_gmt":"2010-08-12T14:53:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/empik-przypomina-o-roku-szkolnym\/"},"modified":"2010-08-12T16:53:54","modified_gmt":"2010-08-12T14:53:54","slug":"empik-przypomina-o-roku-szkolnym","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/empik-przypomina-o-roku-szkolnym.html","title":{"rendered":"Empik przypomina o roku szkolnym"},"content":{"rendered":"<p>Akcja odbywa si\u0119 pod has\u0142em &#8222;Plecaczku, nape\u0142nij si\u0119!&#8221;. Kampania obejmuje no\u015bniki: store deco, katalog tematyczny, empik.com a tak\u017ce radio oraz pras\u0119.<\/p>\n<p>Layout jest obecny na no\u015bnikach bezpo\u015brednio w salonach Empik &#8211; na plakatach, head&#8217;erach rega\u0142owych, banerach w witrynach, nak\u0142adkach na bramki przy wej\u015bciach, hangerach, torbach reklamowych, spotach wizyjnych emitowanych w systemie DDS a tak\u017ce w sklepie internetowym empik.com i w katalogu tematycznym Empiku (60 stron), prezentuj\u0105cym ofert\u0119 artyku\u0142&oacute;w do szko\u0142y.<\/p>\n<p>Katalog wydany w nak\u0142adzie 500 tys. egzemplarzy jest dystrybuowany bezpo\u015brednio w salonach empik a 13 sierpnia pojawi si\u0119 jako insert do Gazety Telewizyjnej (wybrane regiony).<\/p>\n<p>Kampania empiku obejmuje tak\u017ce komunikacj\u0119 zewn\u0119trzn\u0105: radio (Radio Zet) oraz pras\u0119 (Gazeta Wyborcza).<\/p>\n<p>Autorem konceptu kreatywnego jest Wika Wojciechowska z WW\/Brandesign, kt&oacute;ra od pocz\u0105tku roku obs\u0142uguje Empik w zakresie kreacji i design.<\/p>\n","protected":false},"excerpt":{"rendered":"11 sierpnia wystartowa\u0142a kampania Empiku dedykowana ofercie artyku\u0142&oacute;w szkolnych.","protected":false},"author":1,"featured_media":24171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[105],"class_list":{"0":"post-24170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-empik","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24170"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24171"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}