{"id":24168,"date":"2010-08-12T17:01:03","date_gmt":"2010-08-12T15:01:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/unilever-wybral-nuorder\/"},"modified":"2010-08-12T17:01:03","modified_gmt":"2010-08-12T15:01:03","slug":"unilever-wybral-nuorder","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/unilever-wybral-nuorder.html","title":{"rendered":"Unilever wybra\u0142\u00a0NuOrder"},"content":{"rendered":"<p>Jest nim nale\u017c\u0105ca do koncernu <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/unilever-polska,8553,1.html\" target=\"_blank\">Unilever<\/a> marka Signal, dla kt&oacute;rej <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/nuorder,11601,1.html\" target=\"_blank\">NuOrder<\/a> zrealizuje strategi\u0119 dzia\u0142a\u0144 interaktywnych wspieraj\u0105cych launch nowego wariantu pasty do z\u0119b&oacute;w, Signal White Now Ice Cool Mint. Nowy klient pozyskany zosta\u0142 w wyniku procedury przetargowej.<\/p>\n<p>W ramach planowanej kampanii NuOrder Group zaproponowa\u0142o zintegrowan\u0105 koncepcj\u0119 uwzgl\u0119dniaj\u0105c\u0105 obecno\u015b\u0107 w kluczowych dla grupy docelowej kana\u0142ach interaktywnych.<\/p>\n<p>Dzia\u0142ania interaktywne przeprowadzi agencja <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/e_misja-interactive-360,11972,1.html\" target=\"_blank\" rel=\"noopener\">E_misja Interactive 360<\/a>, natomiast kampani\u0119 Word-of-Mouth-Marketingu &#8211; agencja 6ix WoMM (obie nale\u017c\u0105ce do NuOrder Group). Kampania b\u0119dzie ponadto zintegrowana z dzia\u0142ami mediowymi, za kt&oacute;re odpowiada dom mediowy <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/media-direction-omd,12089,1.html\" target=\"_blank\">OMD Media Direction<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa marketingu zintegrowanego NuOrder Group zdoby\u0142a kolejnego klienta.","protected":false},"author":1,"featured_media":24169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[380,869,868,678],"class_list":{"0":"post-24168","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-6ix","9":"tag-e_misja-interactive","10":"tag-nuorder","11":"tag-omd-media-direction","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24168"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24169"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}