{"id":24112,"date":"2010-08-16T15:09:56","date_gmt":"2010-08-16T13:09:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mini-ratka-w-kampanii-pko-bp\/"},"modified":"2010-08-16T15:09:56","modified_gmt":"2010-08-16T13:09:56","slug":"mini-ratka-w-kampanii-pko-bp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mini-ratka-w-kampanii-pko-bp.html","title":{"rendered":"Mini ratka w kampanii PKO BP"},"content":{"rendered":"<p>&#8211; Nasza najnowsza kampania jest alternatyw\u0105 dla wykorzystywania celebryt&oacute;w w reklamach produkt&oacute;w bankowych. Chcemy stworzy\u0107 i wypromowa\u0107 swoj\u0105 posta\u0107, bohatera kampanii &#8211; zapowiada Tomasz Marsza\u0142\u0142, CMO PKO Banku Polskiego.<\/p>\n<p>Kampania prowadzona jest za po\u015brednictwem telewizji (TVP1, TVP2, Polsat, TVN, TV4, TVN7, kana\u0142y At Media, Discovery), internetu (Onet.pl, o2.pl, Bankier.pl, Money.pl, Nasza Klasa), outdooru i dzia\u0142a\u0144 BTL.<\/p>\n<p>Koncepcj\u0119 kampanii oraz kreacj\u0119 przygotowa\u0142a agencja MacCann we wsp&oacute;\u0142pracy z agencj\u0105 Testardo. Kampani\u0119 internetow\u0105 zaplanowa\u0142a agencja Hypermedia. Za zakup medi&oacute;w odpowiada ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Z Mini Ratk\u0105 sta\u0107 Ci\u0119 na wi\u0119cej&#8221; &#8211; to has\u0142o najnowszej kampanii Max Po\u017cyczki PKO Banku Polskiego.","protected":false},"author":1,"featured_media":24113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[759,59,2005,250],"class_list":{"0":"post-24112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mccann-erickson","9":"tag-pko-bp","10":"tag-testardo","11":"tag-zenithoptimedia","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24112"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24113"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}