{"id":24028,"date":"2010-08-18T15:56:34","date_gmt":"2010-08-18T13:56:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklamy-na-onecie-bez-dzwieku\/"},"modified":"2010-08-18T15:56:34","modified_gmt":"2010-08-18T13:56:34","slug":"reklamy-na-onecie-bez-dzwieku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklamy-na-onecie-bez-dzwieku.html","title":{"rendered":"Reklamy na Onecie bez d\u017awi\u0119ku"},"content":{"rendered":"<p>Standard zacznie obowi\u0105zywa\u0107 1 wrze\u015bnia br.<\/p>\n<p>Najwa\u017cniejsze zmiany obejmuj\u0105:<\/p>\n<p>&#8211; ujednolicenie nazw, rozmiar&oacute;w i wag standardowych reklam graficznych.<br \/>&#8211; rezygnacj\u0119 z reklam z automatycznie uruchamianym d\u017awi\u0119kiem. D\u017awi\u0119k w reklamie b\u0119dzie m&oacute;g\u0142 zosta\u0107 uruchomiony prze u\u017cytkownika po klikni\u0119ciu lub najechaniu mysz\u0105.<br \/>&#8211;&nbsp;okre\u015blenie sposobu zamykania reklam emitowanych na warstwie, tak zwanych reklam intruzywnych, jak np. to player, poprzez umieszczenie, klikalnego na ca\u0142ej powierzchni, napisu &bdquo;zamknij X&#8221; w okre\u015blonym rozmiarze.<\/p>\n<p>Wdro\u017cenie standardu <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/iab-polska-interactive-advertising-bureau-polska,10707,1.html\" target=\"_blank\">IAB<\/a> w Polsce jest konsekwencj\u0105 wprowadzania podobnych dobrych praktyk w Stanach Zjednoczonych i Europie. Dokument przygotowany przez IAB Polska jest zestawieniem minimalnych wymaga\u0144, jakie kreacja reklamowa powinna spe\u0142nia\u0107, aby mog\u0142a by\u0107 wyemitowana u tych wydawc&oacute;w i sieci reklamowych, kt&oacute;re przyj\u0119\u0142y standard.<\/p>\n","protected":false},"excerpt":{"rendered":"Onet.pl dostosowa\u0142 swoje formaty reklamowe do standard&oacute;w przyj\u0119tych przez Interactive Advertising Bureau Polska.&nbsp;","protected":false},"author":1,"featured_media":24029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[137,132],"class_list":{"0":"post-24028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iab","9":"tag-onet-pl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=24028"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/24028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/24029"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=24028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=24028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=24028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}