{"id":23982,"date":"2010-08-20T12:18:51","date_gmt":"2010-08-20T10:18:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mtv-promuje-pasmo-zlanocka\/"},"modified":"2010-08-20T12:18:51","modified_gmt":"2010-08-20T10:18:51","slug":"mtv-promuje-pasmo-zlanocka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/mtv-promuje-pasmo-zlanocka.html","title":{"rendered":"MTV promuje pasmo &#8222;Z\u0142anocka&#8221;"},"content":{"rendered":"<p>Kampania b\u0119dzie promowa\u0107 nowe wieczorne pasmo, emitowane w niedziele, zatytu\u0142owane &#8222;Z\u0142anocka&#8221;. W jego trakcie widzowie zobacz\u0105 m.in. kontynuacj\u0119 hitu wiosennej ram&oacute;wki MTV &#8211; &#8222;Ekipa z New Jersey 2&#8221; oraz nowy serial komediowy &#8211; &#8222;Udr\u0119ki m\u0142odego Bergera&#8221;.<\/p>\n<p>Dzia\u0142ania promocyjne obejm\u0105 formy rich media (reklama wideo) w g\u0142&oacute;wnych portalach (Onet.pl, Interia.pl, Wp.pl, o2.pl, Gadu Gadu i inne).  W kampanii wyst\u0105pi specjalnie wykreowana posta\u0107 S\u0142awka, kt&oacute;rego nie zabraknie r&oacute;wnie\u017c w aktywno\u015bciach on-airowych w MTV Polska oraz na stronie www.mtv.pl. Dzia\u0142ania promocyjne obejm\u0105 tak\u017ce marketing wirusowy. Kampania &#8222;Z\u0142anocka&#8221; potrwa do ko\u0144ca wrze\u015bnia br.<\/p>\n<p>Agencj\u0105, kt&oacute;ra wygra\u0142a przetarg reklamowy na obs\u0142ug\u0119 kampanii, jest K2 Internet. Do przetargu stan\u0119\u0142y \u0142\u0105cznie 4 agencje. Za zakup medi&oacute;w odpowiada dom mediowy Acr.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem wrze\u015bnia br. startuje kampania reklamowa, promuj\u0105ca jesienn\u0105 ram&oacute;wk\u0119 stacji MTV Polska.","protected":false},"author":1,"featured_media":23983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[709,486],"class_list":{"0":"post-23982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-k2-internet","9":"tag-mtv","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23982"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23983"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}