{"id":23930,"date":"2010-08-23T14:42:48","date_gmt":"2010-08-23T12:42:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mastercook-dobrze-miec-w-domu-mistrza-wideo\/"},"modified":"2010-08-23T14:42:48","modified_gmt":"2010-08-23T12:42:48","slug":"mastercook-dobrze-miec-w-domu-mistrza-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mastercook-dobrze-miec-w-domu-mistrza-wideo.html","title":{"rendered":"Mastercook: dobrze mie\u0107 w domu mistrza (wideo)"},"content":{"rendered":"<p>W przygotowanych spotach, pod has\u0142em &#8222;Dobrze mie\u0107 w domu mistrza, a jeszcze lepiej dw&oacute;ch&#8221;, zaprezentowane zostan\u0105: piekarnik MF-880 ATCX oraz pralka PTDE 126 Bio.<\/p>\n<p>G\u0142&oacute;wnym celem kampanii jest wzmocnienie wizerunku marki. Prezentowane w reklamach produkty zosta\u0142y wytypowane w oparciu o wyniki bada\u0144 przeprowadzonych na zlecenie firmy FagorMastercook.<\/p>\n<p>Na potrzeby kampanii przygotowano dwa spoty: 15 i 30 sek., kt&oacute;re b\u0119dzie mo\u017cna zobaczy\u0107 na antenach TVP1, TVP2, TVN, Polsatu, TV4, Canal+ oraz w kana\u0142ach tematycznych, m.in. Ale Kino!, Planete, AXN, National Geographic, MTV Polska, FOX Life, TV Puls, BBC Entertainment.<\/p>\n<p>Kampania telewizyjna zostanie dodatkowo wsparta dzia\u0142aniami w Internecie o charakterze promocyjno wizerunkowym, a tak\u017ce dzia\u0142aniami w ramach PR oraz BTL.<\/p>\n<p>Autorem reklam jest mi\u0119dzynarodowa agencja Saatchi&amp;Saatchi. Spot wyre\u017cyserowa\u0142 Maciej Kowalczuk.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod koniec sierpnia marka Mastercook rozpocznie now\u0105 kampani\u0119 reklamow\u0105.","protected":false},"author":1,"featured_media":23931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[179],"class_list":{"0":"post-23930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-saatchi-saatchi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23930"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23931"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}