{"id":23920,"date":"2010-08-23T15:33:07","date_gmt":"2010-08-23T13:33:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vobis-pierwszy-w-klasie\/"},"modified":"2010-08-23T15:33:07","modified_gmt":"2010-08-23T13:33:07","slug":"vobis-pierwszy-w-klasie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vobis-pierwszy-w-klasie.html","title":{"rendered":"Vobis: Pierwszy w Klasie"},"content":{"rendered":"<p>&#8211; Koncept reklamowy kampanii unika dos\u0142owno\u015bci, to raczej &#8222;puszczenie oka&#8221; do konsumenta w oparciu o czytelne skojarzenia. St\u0105d nawi\u0105zanie do motywu szkolnego &#8211; promocji do wy\u017cszej klasy, czyli do potrzeby posiadania sprz\u0119tu komputerowego i multimedialnego, najlepszego w swojej klasie &#8211; m&oacute;wi Micha\u0142 Kulesza, dyrektor marketingu <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/vobis-s.a,11440,1.html\" target=\"_blank\">Vobis<\/a>.<\/p>\n<p>Koszt ca\u0142ej kampanii to 6 mln z\u0142., przeznaczone na media o zasi\u0119gu og&oacute;lnopolskim: gazetki, inserty, outdoor, spoty radiowe i telewizyjne, kino oraz internet.<\/p>\n<p>W ramach akcji odb\u0119d\u0105 si\u0119 tak\u017ce niestandardowe dzia\u0142ania w salonach Vobis Digital, oraz za po\u015brednictwem sklepu internetowego: <a rel=\"nofollow noopener\" href=\"http:\/\/www.vobis.pl\/default.aspx\" target=\"_blank\">www.vobis.pl<\/a><\/p>\n<p>Kampania b\u0119dzie trwa\u0142a do 30 wrze\u015bnia.<\/p>\n","protected":false},"excerpt":{"rendered":"Nawi\u0105zuj\u0105c do zbli\u017caj\u0105cego si\u0119 roku szkolnego, Vobis przygotowa\u0142 kampanie reklamow\u0105 &#8222;Vobis: Pierwszy w Klasie&#8221;.","protected":false},"author":1,"featured_media":23921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1070],"class_list":{"0":"post-23920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-vobis","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23920"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23921"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}