{"id":23916,"date":"2010-08-23T16:32:06","date_gmt":"2010-08-23T14:32:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/promocja-pelna-energii-od-lubelli\/"},"modified":"2010-08-23T16:32:06","modified_gmt":"2010-08-23T14:32:06","slug":"promocja-pelna-energii-od-lubelli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/promocja-pelna-energii-od-lubelli.html","title":{"rendered":"Promocja pe\u0142na energii od Lubelli"},"content":{"rendered":"

Lubella ActiVita to p\u0142atki z pe\u0142nego ziarna zbó\u017c, dost\u0119pne w trzech wariantach smakowych: wi\u015bnia i czekolada, truskawka z jab\u0142kami i rodzynkami oraz porzeczki, jab\u0142ka i jogurt w opakowa\u0144 250g i 45g.<\/p>\n

Kampania promocyjna pod has\u0142em „Energia ze zbó\u017c i owoców” obj\u0119\u0142a zasi\u0119giem media tradycyjne oraz internet.<\/p>\n

Osi\u0105 komunikacji jest „Promocja pe\u0142na energii”, w której nagrody (trampoliny ogrodowe oraz szklane pojemniki do przechowywania p\u0142atków) mo\u017cna zdoby\u0107 kupuj\u0105c produkt lub uczestnicz\u0105c w dzia\u0142aniach internetowych – wspó\u0142tworz\u0105c Poradnik Aktywnej Kobiety. Dzia\u0142ania interaktywne obejmuj\u0105 tak\u017ce promocj\u0119 w serwisach spo\u0142eczno\u015bciowych.<\/p>\n

Promocja p\u0142atków Lubella ActiVita komunikowana jest równie\u017c w prasie (Newsweek, Glamour, Uroda, InStyle, Avanti, Shape), radio (RMF, Zet, Trójka) i w punktach sprzeda\u017cy.<\/p>\n

Kampani\u0119 przygotowa\u0142y agencja reklamowa Hand Made<\/a> i agencja interaktywna Hand Made Flow przy wspó\u0142pracy z dzia\u0142em marketingu Lubelli.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania promuj\u0105ca wprowadzenie na rynek nowego produktu Lubelli – p\u0142atków ActiVita.","protected":false},"author":1,"featured_media":23917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[397,1391],"class_list":{"0":"post-23916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hand-made","9":"tag-hand-made-flow","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23916"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23917"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}