{"id":23862,"date":"2010-08-25T13:31:15","date_gmt":"2010-08-25T11:31:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/old-spice-guy-zgarnal-emmy\/"},"modified":"2010-08-25T13:31:15","modified_gmt":"2010-08-25T11:31:15","slug":"old-spice-guy-zgarnal-emmy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/old-spice-guy-zgarnal-emmy.html","title":{"rendered":"Old Spice Guy zgarn\u0105\u0142 Emmy"},"content":{"rendered":"<p>G\u0142&oacute;wn\u0105 rol\u0119 w reklamie odgrywa Isaiah Mustafa, pieszczotliwie nazwany Old Spice Guy&#8217;em, posta\u0107 obecnie powszechnie znana, zar&oacute;wno dzi\u0119ki promocji \u017celu pod prysznic, jak i kampanii w social media, kt&oacute;ra odnios\u0142a niespodziewany sukces.<\/p>\n<p>Old Spice Guy zbiera\u0142 pro\u015bby od fan&oacute;w z Twittera, Yahoo i innych stron internetowych a potem odpowiada\u0142 im w kr&oacute;tkich, zabawnych filmikach zamieszczanych na Youtube.<\/p>\n<p>Filmiki zosta\u0142y obejrzane przez 135 milion&oacute;w os&oacute;b. Po tym, jak Mustafa podbi\u0142 \u015bwiat reklamy, podpisa\u0142 kontrakty na udzia\u0142 w dw&oacute;ch filmach. Pojawia si\u0119 r&oacute;wnie\u017c w emitowanym przez NBC serialu telewizyjnym &#8222;Chuck&#8221;.<\/p>\n<p>Mimo, \u017ce, niew\u0105tpliwie, to wyst\u0119p Mustafy zapewni\u0142 reklamie tak olbrzymi sukces, nagroda Emmy pow\u0119drowa\u0142a do jej tw&oacute;rc&oacute;w &#8211; agencji Wieden + Kennedy.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Telewizyjny spot promuj\u0105cy \u017cel pod prysznic Old Spice, stworzony przez agencj\u0119 Wieden + Kennedy, dosta\u0142 nagrod\u0119 Emmy dla najlepszej reklamy.","protected":false},"author":1,"featured_media":23863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[1276],"class_list":{"0":"post-23862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"tag-old-spice","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23862"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23863"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}