{"id":23750,"date":"2010-08-30T13:29:19","date_gmt":"2010-08-30T11:29:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-marzen-lukas-banku-wideo\/"},"modified":"2010-08-30T13:29:19","modified_gmt":"2010-08-30T11:29:19","slug":"kampania-marzen-lukas-banku-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-marzen-lukas-banku-wideo.html","title":{"rendered":"Kampania marze\u0144 Lukas Banku (wideo)"},"content":{"rendered":"<p>Wiod\u0105cym medium kampanii trwaj\u0105cej od 29 sierpnia do 8 pa\u017adziernika jest telewizja. Spoty wyemituj\u0105 m.in. TVP1, TVP2, Polsat, TVN, TVN24 i TV4.&nbsp;<\/p>\n<p>Uzupe\u0142nieniem telewizyjnej kampanii jest wsparcie OTL (On-The-Line) i BTL. Po raz pierwszy marketingowcy Lukas Banku zastosuj\u0105 remarketing. Polega on na ponownej emisji reklam w internecie osobom, kt&oacute;re poprzez stron\u0119 www pozna\u0142y ofert\u0119 banku, ale nie zdecydowa\u0142y si\u0119 podczas tego kontaktu na \u017caden produkt. Dodatkowo kredyt hipoteczny pojawi si\u0119 w kampanii banerowej m.in. na portalach onet.pl, wp.pl, interia.pl i o2.pl  oraz portalach bran\u017cowych np. domiporta.pl, gratka.pl czy nieruchomo\u015bci.pl i comperia.pl. Kreacj\u0119 w internecie przygotowa\u0142a agencja interaktywna Point of View. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 PanMedia Western.<\/p>\n<p>Informacja o spe\u0142nianiu marze\u0144 pojawi tak\u017ce na plakatach, ulotkach oraz ekranach bankomat&oacute;w. Po raz pierwszy bank prowadzi tak\u017ce dzia\u0142ania komunikacyjne wspieraj\u0105ce kampani\u0119 w serwisie spo\u0142eczno\u015bciowym Facebook.<\/p>\n<p>Autorem kreacji kampanii jest wroc\u0142awska agencja B&amp;J, za zakup medi&oacute;w odpowiada dom mediowy&nbsp;Initiative.<\/p>\n","protected":false},"excerpt":{"rendered":"Lukas Bank rozpocz\u0105\u0142 now\u0105 kampani\u0119 reklamow\u0105, w kt&oacute;rej deklaruje pomoc w wyborze kredytu dopasowanego do realizacji plan&oacute;w.","protected":false},"author":1,"featured_media":23751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1147,2286,510,2287],"class_list":{"0":"post-23750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-initiative","9":"tag-lukas-bank","10":"tag-panmedia-western","11":"tag-point-of-view","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23750"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23751"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}