{"id":23712,"date":"2010-08-31T12:05:39","date_gmt":"2010-08-31T10:05:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adidas-wprowadza-elektronicznego-trenera\/"},"modified":"2010-08-31T12:05:39","modified_gmt":"2010-08-31T10:05:39","slug":"adidas-wprowadza-elektronicznego-trenera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/adidas-wprowadza-elektronicznego-trenera.html","title":{"rendered":"adidas wprowadza elektronicznego trenera"},"content":{"rendered":"<p>Na kampani\u0119 z\u0142o\u017cy\u0142o si\u0119 7 imprez plenerowych w 5 najwi\u0119kszych miastach Polski z udzia\u0142em dru\u017cyn, kt&oacute;re powsta\u0142y w rzeczywisto\u015bci wirtualnej. Za kompleksow\u0105 realizacj\u0119 kampanii odpowiedzialna by\u0142a agencja ARBOmedia Polska.<\/p>\n<p>Kampania rozpocz\u0119\u0142a si\u0119 od zgromadzenia wirtualnej spo\u0142eczno\u015bci, kt&oacute;ra powstawa\u0142a przez 5 miesi\u0119cy we wsp&oacute;\u0142pracy z serwisem Aktywni.pl, na kt&oacute;rym adidas obj\u0105\u0142 patronat nad sekcj\u0105 &#8222;bieganie&#8221;.<\/p>\n<p>Kampania miCoach wykorzysta\u0142a po\u0142\u0105czenia \u015bwiata wirtualnego z imprezami rozgrywaj\u0105cymi si\u0119 w rzeczywisto\u015bci. Informacje, multimedia  i dyskusje znalaz\u0142y si\u0119 na portalu Aktywni.pl oraz na innych platformach takich jak Facebook, Goldenline i YouTube.<\/p>\n<p>Po stronie ARBOmedia znalaz\u0142y si\u0119: planowanie, strategia, realizacja i koordynacja dzia\u0142a\u0144 oraz analiza efekt&oacute;w kampanii. Za kreacj\u0119 odpowiada\u0142 zesp&oacute;\u0142 Takefive.<\/p>\n","protected":false},"excerpt":{"rendered":"Zako\u0144czy\u0142a si\u0119 crossmediowa kampania wprowadzaj\u0105ca na rynek elektronicznego trenera marki adidas &#8211; miCoach.","protected":false},"author":1,"featured_media":23713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[317,772],"class_list":{"0":"post-23712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-adidas","9":"tag-arbomedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23712"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23713"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}