{"id":23640,"date":"2010-09-01T15:25:34","date_gmt":"2010-09-01T13:25:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/de-dietrich-wzmacnia-wizerunek\/"},"modified":"2010-09-01T15:25:34","modified_gmt":"2010-09-01T13:25:34","slug":"de-dietrich-wzmacnia-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/de-dietrich-wzmacnia-wizerunek.html","title":{"rendered":"De Dietrich wzmacnia wizerunek"},"content":{"rendered":"<p>Kampania obejmie kilkana\u015bcie tytu\u0142&oacute;w prasowych m.in. pisma kobiece i magazyny o tematyce wn\u0119trzarskiej oraz internet. Zostanie dodatkowo wsparta dzia\u0142aniami z zakresu PR. G\u0142&oacute;wnym celem akcji jest zwi\u0119kszenie rozpoznawalno\u015bci marki De Dietrich w segmencie marek premium.<\/p>\n<p>Reklama uka\u017ce si\u0119 w wydaniach pa\u017adziernikowych pism kobiecych (m.in. Pani, Zwierciadle), tytu\u0142&oacute;w wn\u0119trzarskich (m.in. Werandzie, Dom&amp;Wn\u0119trze, Elle Decoration), magazyn&oacute;w podr&oacute;\u017cniczych (National Geographic, National Geographic Traveler). Pisma b\u0119d\u0105 dost\u0119pne na rynku od drugiej po\u0142owy wrze\u015bnia.<\/p>\n<p>Wsparciem kampanii prasowej b\u0119d\u0105 dzia\u0142ania w internecie, prowadzone w dw&oacute;ch etapach. Pierwszym z nich jest ju\u017c rozpocz\u0119ta kampania Ad Words, maj\u0105ca na celu zwi\u0119kszenie ogl\u0105dalno\u015bci strony: <a rel=\"nofollow noopener\" href=\"http:\/\/www.de-dietrich.pl\/PL\/#\/home\/\" target=\"_blank\">www.de-dietrich.pl<\/a>. Drugi etap, kt&oacute;ry ruszy 13 wrze\u015bnia, oparty zostanie na reklamach graficznych wy\u015bwietlanych w witrynach o tematyce kobiecej, wn\u0119trzarskiej, zdrowotnej i lifestylowej.<\/p>\n","protected":false},"excerpt":{"rendered":"De Dietrich, producent sprz\u0119tu AGD, rozpoczyna jesienn\u0105 kampani\u0119 reklamow\u0105.","protected":false},"author":1,"featured_media":23641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-23640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23640"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23641"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}