{"id":23606,"date":"2010-09-02T13:16:54","date_gmt":"2010-09-02T11:16:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/z-oplem-wsrod-zwierzat\/"},"modified":"2010-09-02T13:16:54","modified_gmt":"2010-09-02T11:16:54","slug":"z-oplem-wsrod-zwierzat","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/z-oplem-wsrod-zwierzat.html","title":{"rendered":"Z Oplem w\u015br\u00f3d zwierz\u0105t"},"content":{"rendered":"<p>Za dzia\u0142ania prowadzone na terenach 8 ogrod&oacute;w zoologicznych w najwi\u0119kszych miastach Polski odpowiada\u0142a agencja ARBOmedia.<\/p>\n<p>Celem kampanii by\u0142a promocja wizerunku rodzinnego auta oraz wyj\u015bcie z ofert\u0105 wprost do klient&oacute;w. Na terenach ogrod&oacute;w zoologicznych w ca\u0142ym kraju przygotowano ekspozycje, na kt&oacute;re z\u0142o\u017cy\u0142y si\u0119 obrandowane samochody z nowej linii Opla, flagi z logotypami, chwieje oraz animatorzy w strojach &#8222;s\u0142onika&#8221;, kt&oacute;rzy zach\u0119cali do wsp&oacute;lnej fotografii i cz\u0119stowali najm\u0142odszych przechodni&oacute;w s\u0142odyczami. Pami\u0105tkowe zdj\u0119cia drukowane by\u0142y bezpo\u015brednio w miejscu akcji co stanowi\u0142o, obok map zoo w kszta\u0142cie samochodu, materia\u0142 promocyjny ch\u0119tnie zabierany przez odbiorc&oacute;w do domu.<\/p>\n<p>Punkty obs\u0142ugiwane by\u0142y przez pracownik&oacute;w lokalnych dealer&oacute;w Opla, kt&oacute;rzy pr&oacute;cz udzielania informacji na temat samochodu, przy pomocy specjalnych formularzy zgromadzili kontakty do klient&oacute;w zainteresowanych ofert\u0105 Opla.<\/p>\n<p>Dzia\u0142ania trwa\u0142y przez miesi\u0105c i zosta\u0142y&nbsp;zrealizowane&nbsp;na zlecenie domu mediowego Carat Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Zako\u0144czy\u0142a si\u0119 akcja promuj\u0105ca rodzinnego Opla Meriva.","protected":false},"author":1,"featured_media":23607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[772],"class_list":{"0":"post-23606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-arbomedia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23606"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23607"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}