{"id":23584,"date":"2010-09-02T19:52:13","date_gmt":"2010-09-02T17:52:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wplywy-reklamowe-viva-liderem\/"},"modified":"2010-09-02T19:52:13","modified_gmt":"2010-09-02T17:52:13","slug":"wplywy-reklamowe-viva-liderem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wplywy-reklamowe-viva-liderem.html","title":{"rendered":"Wp\u0142ywy reklamowe: Viva liderem"},"content":{"rendered":"<p>Jak wynika z danych firmy Nielsen Audience Measurement, przygotowanych dla Mediarun.pl, najwi\u0119ksze zyski w\u015br&oacute;d telewizji tematycznych odnotowa\u0142a w ubieg\u0142ym miesi\u0105cu Viva Polska. Stacja zarobi\u0142a 39,9 mln z\u0142 i odnotowa\u0142a przyrost wp\u0142yw&oacute;w na poziomie 9,61 proc.<\/p>\n<p>Na drugim miejscu uplasowa\u0142a si\u0119 stacja 4fun.tv, kt&oacute;rej reklamodawcy zapewnili 32,6 mln z\u0142 przychodu reklamowego (wzrost o 234,75 proc.). Kolejne lokaty nale\u017ca\u0142y do kana\u0142&oacute;w Discovery, kt&oacute;ry uzyska\u0142 z reklam 26,9 mln z\u0142 (70,31 proc. wzrostu), oraz AXN z zyskiem r&oacute;wnym 25 mln z\u0142 (wi\u0119cej o 28,83 proc.).<\/p>\n<p>Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a w segmencie kana\u0142&oacute;w tematycznych stacja TVN24, kt&oacute;ra w minionym miesi\u0105cu zarobi\u0142a na reklamach 21,9 mln z\u0142 (wzrost o 67,73 proc.).<\/p>\n<p>Zestawienie opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Spo\u015br&oacute;d kana\u0142&oacute;w tematycznych najwi\u0119cej na reklamach w sierpniu br. zarobi\u0142y Viva Polska, 4fun.tv i Discovery.","protected":false},"author":1,"featured_media":23585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,1364],"class_list":{"0":"post-23584","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-wplywy-reklamowe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23584"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23585"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}