{"id":23568,"date":"2010-09-03T13:44:18","date_gmt":"2010-09-03T11:44:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/szekspir-promuje-alfe-giuliette\/"},"modified":"2010-09-03T13:44:18","modified_gmt":"2010-09-03T11:44:18","slug":"szekspir-promuje-alfe-giuliette","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/szekspir-promuje-alfe-giuliette.html","title":{"rendered":"Szekspir promuje Alf\u0119 Giuliett\u0119"},"content":{"rendered":"<p>Kampania reklamowa najnowszej Alfy Romeo Giulietta ruszy\u0142a 3 wrze\u015bnia.&nbsp;G\u0142&oacute;wn\u0105 bohaterk\u0105 reklamy jest gwiazda film&oacute;w &#8222;Pulp Fiction&#8221; i &#8222;Kill Bill&#8221; Uma Thurman.&nbsp;Producenci Alfy uznali, \u017ce aktorka najlepiej &#8222;uosabia&#8221; wszechstronny charakter samochodu.<\/p>\n<p>Mi\u0119dzynarodowa kampania reklamowa Alfy Giulietty zosta\u0142a przygotowana przez agencj\u0119 Leo Burnett.&nbsp;Wed\u0142ug pomys\u0142u firmy, reklama oparta jest na podobie\u0144stwie mi\u0119dzy drapie\u017cno\u015bci\u0105 Umy Thurman i dynamizmem samochodu.<\/p>\n<p>Spot promocyjny nakr\u0119cony zosta\u0142 w Stanach Zjednoczonych pod kierunkiem Kevina Fitzgeralda.<\/p>\n<p>Thurman wciela si\u0119 w nim w pi\u0119\u0107 r&oacute;\u017cnych rol. Ka\u017cda z granych przez aktork\u0119 postaci symbolizuje inn\u0105 &#8222;dusz\u0119&#8221; samochodu.<\/p>\n<p>W tle s\u0142yszymy \u015bcie\u017ck\u0119 d\u017awi\u0119kow\u0105 autorstwa Flavio Ibby. Fotografie promocyjne do kampanii prasowej wykona\u0142 Fabrizio Ferri.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowy model Alfy w polskich mediach reklamuje s\u0142ynna aktorka Uma Thurman. Has\u0142em kampanii s\u0105 wersy Shakespeare&#8217;a: &#8222;Jeste\u015bmy stworzeni z tej samej materii, co sny&#8221;.","protected":false},"author":1,"featured_media":23569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[1300,434,1745],"class_list":{"0":"post-23568","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"tag-alfa-romeo","9":"tag-puls-biznesu","10":"tag-uma-thurman","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23568"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23569"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}