{"id":23566,"date":"2010-09-03T14:44:31","date_gmt":"2010-09-03T12:44:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/johnnie-walker-zabiera-do-szkocji\/"},"modified":"2010-09-03T14:44:31","modified_gmt":"2010-09-03T12:44:31","slug":"johnnie-walker-zabiera-do-szkocji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/johnnie-walker-zabiera-do-szkocji.html","title":{"rendered":"Johnnie Walker zabiera do Szkocji"},"content":{"rendered":"<p>W ramach dwumiesi\u0119cznej kampanii Diageo Polska zaplanowa\u0142a m.in. konkurs konsumencki, w kt&oacute;rym nale\u017cy kupi\u0107 produkt Johnnie Walker Red Label, wej\u015b\u0107 na stron\u0119 <a rel=\"nofollow noopener\" href=\"http:\/\/www.swiatwhisky.pl\/\" target=\"_blank\">www.swiatwhisky.pl<\/a> i doko\u0144czy\u0107 zdanie &#8222;Idea Johnnie Walker Keep Walking oznacza dla mnie&#8230;&#8221;.<\/p>\n<p>Najbardziej interesuj\u0105ca historia zostanie nagrodzona czterodniow\u0105 wycieczk\u0105 do miejsca najwa\u017cniejszego dla marki, czyli do szkockiej krainy Highlands. Na miejscu na zwyci\u0119zc\u0119 i osob\u0119 towarzysz\u0105c\u0105 czeka wiele atrakcji, poczynaj\u0105c od zakwaterowania w szkockim zamku Drummuir Castle, poprzez przelot helikopterem ponad wzg&oacute;rzami Highlands, zwiedzanie House of Johnnie Walker  oraz mo\u017cliwo\u015b\u0107 degustowania najlepszej szkockiej whisky. Dla kolejnych dziesi\u0119ciu os&oacute;b przewidziano nagrody w postaci eleganckich sk&oacute;rzanych toreb podr&oacute;\u017cnych marki Wittchen.<\/p>\n<p>To druga taka akcja, podczas kt&oacute;rej Diageo Polska, w\u0142a\u015bciciel marki Johnnie Walker promuje jej ide\u0119 &#8211; &#8222;Keep Walking&#8221;. Dzia\u0142ania b\u0119d\u0105 prowadzone od 28 sierpnia do 31 pa\u017adziernika w kana\u0142ach on trade i off trade w ca\u0142ej Polsce. Za kreacj\u0119 odpowiada agencja SF1, za dzia\u0142ania PR agencja Euro RSCG Sensors.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a jesienna kampania promocyjna marki Johnnie Walker Red Label pod has\u0142em &#8222;Wygraj szklaneczk\u0119 Johnnie Walker podczas przygody \u017cycia na szkockich Highlands&#8221;.","protected":false},"author":1,"featured_media":23567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[969,1554],"class_list":{"0":"post-23566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-euro-rscg-sensors","9":"tag-sf1","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23566"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23567"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}