{"id":23530,"date":"2010-09-06T12:05:37","date_gmt":"2010-09-06T10:05:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowosci-w-cenniku-grupy-o2\/"},"modified":"2010-09-06T12:05:37","modified_gmt":"2010-09-06T10:05:37","slug":"nowosci-w-cenniku-grupy-o2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowosci-w-cenniku-grupy-o2.html","title":{"rendered":"Nowo\u015bci w cenniku Grupy o2"},"content":{"rendered":"<p>Od 1 wrze\u015bnia w cenniku reklamowym Grupy o2 pojawi si\u0119 kilka nowo\u015bci:<br \/>&#8211; Format <strong>Videostitial<\/strong> (Vstitial), kt&oacute;ry umo\u017cliwia emitowanie reklamowego materia\u0142u wideo w trybie pe\u0142noekranowym. Tryb pe\u0142noekranowy uruchamiany jest po najechaniu kursorem na video zawarte w standardowym formacie (np.: double billboard).<\/p>\n<p>&#8211; Formaty <strong>RichMedia<\/strong> dost\u0119pne s\u0105 za okre\u015blon\u0105 dop\u0142at\u0105 do wybranego przez reklamodawc\u0119 formatu. Biuro Reklamy Grupy o2 \u015bwiadczy r&oacute;wnie\u017c us\u0142ugi w zakresie przygotowania kreacji o funkcjonalno\u015bci mikroserwisu (np. kilka zak\u0142adek).<\/p>\n<p>&#8211; Do <strong>pakietu Video<\/strong> do\u0142\u0105czy\u0142y serwisy MTV Network na kt&oacute;rych mo\u017cna emitowa\u0107 reklamy w postaci preroll (spot przed w\u0142a\u015bciwym materia\u0142em video). Obecnie w pakiecie Video znajduj\u0105 si\u0119 serwisy: Wrzuta.pl, Smog.pl, MTV.pl, VIVA-TV.pl. \u0141\u0105czny zasi\u0119g w\/w serwis&oacute;w to 5 501 512 RU (wg Megapanel PBI\/Gemius czerwiec 2010).<\/p>\n<p>Ponadto nowy cennik zosta\u0142 uzupe\u0142niony o nowe serwisy w pakietach tematycznych, zmodyfikowano r&oacute;wnie\u017c ofert\u0119 format&oacute;w kupowanych w modelu flat fee. W ofercie e-mailingu pojawi\u0142a si\u0119 1 op\u0142ata za dowolne targetowanie wg dost\u0119pnych kryteri&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa o2 wprowadza nowe formaty i integruje ofert\u0119 z serwisami MTV Network. Wszystkie zmiany uwzgl\u0119dniaj\u0105 nowe wytyczne IAB Polska.","protected":false},"author":1,"featured_media":23531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[608],"class_list":{"0":"post-23530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-o2-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23530"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23531"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}