{"id":23514,"date":"2010-09-06T14:56:48","date_gmt":"2010-09-06T12:56:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfra-odczuj-kazdy-szczegol-swiata-wideo\/"},"modified":"2010-09-06T14:56:48","modified_gmt":"2010-09-06T12:56:48","slug":"cyfra-odczuj-kazdy-szczegol-swiata-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cyfra-odczuj-kazdy-szczegol-swiata-wideo.html","title":{"rendered":"Cyfra+: Odczuj ka\u017cdy szczeg\u00f3\u0142 \u015bwiata (wideo)"},"content":{"rendered":"<p>&#8222;Odczuj ka\u017cdy szczeg&oacute;\u0142 \u015bwiata&#8221; jest has\u0142em przewodnim kampanii, kt&oacute;ra metaforycznie ma obrazowa\u0107 si\u0142\u0119 Cyfry+. Spot ma podkre\u015bla\u0107 atuty oferty programowej. Informuje r&oacute;wnie\u017c o obecno\u015bci kana\u0142&oacute;w telewizji Polsat, kt&oacute;re do\u0142\u0105czy\u0142y do oferty platformy na pocz\u0105tku wrze\u015bnia br.<\/p>\n<p>Kampania wprowadza nowe has\u0142o marki &#8222;Cyfra+. Otw&oacute;rz oczy&#8221;. Po raz pierwszy zosta\u0142o te\u017c wykorzystane nowe logo &#8211; Cyfra+ HD.<\/p>\n<p>45 i 30 sekundowe spoty reklamowe s\u0105 emitowane od 5 wrze\u015bnia br. na antenie kana\u0142&oacute;w og&oacute;lnopolskich i tematycznych. Wrze\u015bniow\u0105 kampani\u0119 przygotowa\u0142a agencja Change Communications. Media zaplanowa\u0142 dom mediowy MPG.<\/p>\n<p>Tak\u017ce od 5 wrze\u015bnia Cyfra+ wprowadza zmiany w ofercie &#8211; zwi\u0119ksza liczb\u0119 pakiet&oacute;w, wzbogaca ich zawarto\u015b\u0107 oraz zmienia nazwy (&#8222;Nowa oferta pakietowa Cyfry+. Wi\u0119cej pakiet&oacute;w z kana\u0142ami HD i Canal+ HD, wi\u0119kszy wyb&oacute;r dla abonenta&#8221;).<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania wizerunkowa Cyfry+, kt&oacute;rej celem jest wzmocnienie i od\u015bwie\u017cenie wizerunku platformy.","protected":false},"author":1,"featured_media":23515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-23514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23514"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23515"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}