{"id":23502,"date":"2010-09-06T16:58:40","date_gmt":"2010-09-06T14:58:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/permen-niektore-rzeczy-lepiej-prezentuja-sie-w-pionie-wideo\/"},"modified":"2010-09-06T16:58:40","modified_gmt":"2010-09-06T14:58:40","slug":"permen-niektore-rzeczy-lepiej-prezentuja-sie-w-pionie-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/permen-niektore-rzeczy-lepiej-prezentuja-sie-w-pionie-wideo.html","title":{"rendered":"Permen: niekt\u00f3re rzeczy lepiej prezentuj\u0105 si\u0119 w pionie (wideo)"},"content":{"rendered":"<p>Suplement diety Permen jest preparatem wp\u0142ywaj\u0105cym na popraw\u0119 jako\u015bci i d\u0142ugo\u015bci erekcji.<\/p>\n<p>Zadaniem Opus B by\u0142o przygotowanie nowej kampanii telewizyjnej. Kreacja oparta na dotychczasowej komunikacji &#8222;Permem &#8211; m\u0119sko\u015b\u0107 pierwsza klasa&#8221; k\u0142adzie nacisk na korzy\u015bci p\u0142yn\u0105ce z regularnego stosowania produktu.<\/p>\n<p>&#8211; Spot oparty jest na zabiegu formalnym, a m\u0119ska erekcja zilustrowana zosta\u0142a za pomoc\u0105 subtelnej metafory. W trakcie trwania spotu obraz zmienia po\u0142o\u017cenie z pozycji poziomej, symbolizuj\u0105cej brak erekcji, do pionowej, w\u0142a\u015bciwej dla telewizji, kt&oacute;ra r&oacute;wnoznaczna jest z m\u0119sk\u0105 potencj\u0105. Efekt wzmocniony jest przez tekst lektora &#8222;niekt&oacute;re rzeczy lepiej prezentuj\u0105 si\u0119 w pionie&#8221; &#8211; wyja\u015bniaj\u0105 tw&oacute;rcy kampanii.<\/p>\n<p>Za produkcj\u0119 spotu odpowiada studio Mojo Films. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Initiative. Spoty 30- i 15-sekund emitowane b\u0119d\u0105 w najwi\u0119kszych stacjach og&oacute;lnopolskich.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Opus B przygotowa\u0142a najnowsz\u0105 kampani\u0119 reklamow\u0105 dla preparatu Permen, marki nale\u017c\u0105cej do sp&oacute;\u0142ki Walmark.","protected":false},"author":1,"featured_media":23503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[735],"class_list":{"0":"post-23502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-opus-b","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23502"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23503"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}