{"id":23488,"date":"2010-09-07T15:24:37","date_gmt":"2010-09-07T13:24:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mercedes-benz-w-radiu\/"},"modified":"2010-09-07T15:24:37","modified_gmt":"2010-09-07T13:24:37","slug":"mercedes-benz-w-radiu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mercedes-benz-w-radiu.html","title":{"rendered":"Mercedes-Benz w radiu"},"content":{"rendered":"<p>Kampania adresowana jest do indywidualnych przedsi\u0119biorc&oacute;w, reprezentuj\u0105cych r&oacute;\u017cne grupy zawodowe.<\/p>\n<p>W tym celu w dowcipny spos&oacute;b zaprezentowane zosta\u0142o wykorzystanie Klasy B poprzez wyliczenie zastosowa\u0144 samochodu. Dla wzmocnienia brandingu wszystkie pola zastosowa\u0144 samochodu zaczyna\u0142y si\u0119 na liter\u0119 &#8222;B&#8221;, wzmocnionej dodatkowo poprzez interpretacj\u0119 lektorsk\u0105. Puent\u0105 jest has\u0142o: &#8222;Mercedes-Benz Klasy B. Dla bliskich, dla biznesu.&#8221;<\/p>\n<p>Kampania ma charakter og&oacute;lnopolski. Za kreacj\u0119 odpowiada Scholz &amp; Friends Warszawa, a za zakup i planowanie medi&oacute;w Mediaedge:cia.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania radiowa samochod&oacute;w Mercedes-Benz Klasy B.","protected":false},"author":1,"featured_media":23489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,667,782],"class_list":{"0":"post-23488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-mercedes-benz","10":"tag-scholz-friends","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23488"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23489"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}