{"id":23484,"date":"2010-09-07T15:46:55","date_gmt":"2010-09-07T13:46:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/burger-king-zaplaci-blogerowi\/"},"modified":"2010-09-07T15:46:55","modified_gmt":"2010-09-07T13:46:55","slug":"burger-king-zaplaci-blogerowi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/burger-king-zaplaci-blogerowi.html","title":{"rendered":"Burger King zap\u0142aci blogerowi"},"content":{"rendered":"<p>Burger King zapowiada, \u017ce b\u0119dzie to pierwsza tak intensywna kampania e-PR i digital tej marki, wykorzystuj\u0105ca social media oraz pozwalaj\u0105ca fanom na aktywne kszta\u0142towanie kolejnych etap&oacute;w akcji.<\/p>\n<p>Osi\u0105 projektu b\u0119dzie znany bloger, kt&oacute;ry wyst\u0105pi w nim jako ambasador marki, a najwa\u017cniejszymi kana\u0142ami komunikacyjnymi stan\u0105 si\u0119: Facebook, YouTube, a tak\u017ce blogosfera. G\u0142&oacute;wnym narz\u0119dziem komunikacji b\u0119dzie video online, kt&oacute;rego rozprzestrzenianie si\u0119 w sieci b\u0119dzie osobno monitorowane.<\/p>\n<p>Po zako\u0144czeniu projektu Burger King przedstawi wszystkie kluczowe wska\u017aniki oraz efekty wizerunkowe dla marki.<\/p>\n<p>Szczeg&oacute;\u0142y przedsi\u0119wzi\u0119cia, w tym nazwisko wybranego blogera, zostan\u0105 og\u0142oszone wkr&oacute;tce.<\/p>\n<p>Partnerem technologicznym projektu jest Samsung. Za dzia\u0142ania na Facebooku i You Tube odpowiada agencja faceADDICTED, a wsparcie PR projektu zapewnia agencja Solski Burson-Marsteller.<\/p>\n","protected":false},"excerpt":{"rendered":"Jeden z polskich bloger&oacute;w zostanie ambasadorem marki Burger King. Bud\u017cet projektu to 100 tys. z\u0142.","protected":false},"author":1,"featured_media":23485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[576],"class_list":{"0":"post-23484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-burger-king","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=23484"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/23484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/23485"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=23484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=23484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=23484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}